On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página xix
... Chinese children and their consumer behavior. Susan Sun, CEO of KinderPower (Beijing), assisted me in developing relations with schools in China. Qiuxiang Huang provided valuable assistance as my interpreter. James Utah McNeal College ...
... Chinese children and their consumer behavior. Susan Sun, CEO of KinderPower (Beijing), assisted me in developing relations with schools in China. Qiuxiang Huang provided valuable assistance as my interpreter. James Utah McNeal College ...
Página 2
... Chinese) to “Draw what comes to your mind when you think about going shopping.” She illustrated herself and two friends shopping at the toy counter of a Beijing department store. She carefully drew a number of soft, cuddly creatures ...
... Chinese) to “Draw what comes to your mind when you think about going shopping.” She illustrated herself and two friends shopping at the toy counter of a Beijing department store. She carefully drew a number of soft, cuddly creatures ...
Página 5
... (Chinese zither) provided by the teacher who bought it at a music instrument store, one recommended by the teacher to ... Chinese grandmother takes her 16-month-old grandson for PHOTO 1-1 A Chinese grandmother takes her 16-month-old ...
... (Chinese zither) provided by the teacher who bought it at a music instrument store, one recommended by the teacher to ... Chinese grandmother takes her 16-month-old grandson for PHOTO 1-1 A Chinese grandmother takes her 16-month-old ...
Página 6
... Chinese girl pulls on her mother and asks her to buy a woodcarved toy from a street merchant. The girl still lacks the skills to buy it on her own, particularly in China, where the consumer must bargain for each item. PHOTO 1-3 This ...
... Chinese girl pulls on her mother and asks her to buy a woodcarved toy from a street merchant. The girl still lacks the skills to buy it on her own, particularly in China, where the consumer must bargain for each item. PHOTO 1-3 This ...
Página 7
... China, McDonald's after school and purchased a meal on her own with her own money. It is clear that she has undertaken this consumer behavior pattern before as demonstrated by her confidence—and she told researchers she goes there about ...
... China, McDonald's after school and purchased a meal on her own with her own money. It is clear that she has undertaken this consumer behavior pattern before as demonstrated by her confidence—and she told researchers she goes there about ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch