On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página vi
... Photo of His Favorite Place and Favorite Things 35 The Two Environments: Physical versus Social 37 The Contents of the Physical Environment: Objects, Objects, Objects 39 The Nature of the Physical Environment 43 It Develops with the ...
... Photo of His Favorite Place and Favorite Things 35 The Two Environments: Physical versus Social 37 The Contents of the Physical Environment: Objects, Objects, Objects 39 The Nature of the Physical Environment 43 It Develops with the ...
Página xix
... photos are not used. Credits for most of the photos are due specifically to Mariel Ma and Li Ying. There are a couple of other people who have contributed directly and indirectly to the book that I would like to acknowledge. Dr. Chyon ...
... photos are not used. Credits for most of the photos are due specifically to Mariel Ma and Li Ying. There are a couple of other people who have contributed directly and indirectly to the book that I would like to acknowledge. Dr. Chyon ...
Página 5
... Photos 1-1, 1-2, and 1-3 exemplify this path of consumer development. In Photo 1-1, a Chinese grandmother takes her 16-month-old grandson for PHOTO 1-1 A Chinese grandmother takes her 16-month-old grandson for INTRODUCTION 5.
... Photos 1-1, 1-2, and 1-3 exemplify this path of consumer development. In Photo 1-1, a Chinese grandmother takes her 16-month-old grandson for PHOTO 1-1 A Chinese grandmother takes her 16-month-old grandson for INTRODUCTION 5.
Página 6
... PHOTO 1-2 A five-year-old Chinese girl pulls on her mother and asks her to buy a woodcarved toy from a street merchant. The girl still lacks the skills to buy it on her own, particularly in China, where the consumer must bargain for ...
... PHOTO 1-2 A five-year-old Chinese girl pulls on her mother and asks her to buy a woodcarved toy from a street merchant. The girl still lacks the skills to buy it on her own, particularly in China, where the consumer must bargain for ...
Página 7
... Photo 1-2 is capable of deciding what she wants—in this case a wood-carved toy she spied at a street marketer's offering—and she holds on to her mother while making repeated requests to buy it for her. The Beijing merchant gives the ...
... Photo 1-2 is capable of deciding what she wants—in this case a wood-carved toy she spied at a street marketer's offering—and she holds on to her mother while making repeated requests to buy it for her. The Beijing merchant gives the ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch