On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
No interior do livro
Resultados 1-5 de 53
Página xiv
... Piaget, Erikson, and I Freud—all three developmentalists and all three useful to theorizing about consumer development, although none would ever say that. All three would say that their theories were theories of human development, and I ...
... Piaget, Erikson, and I Freud—all three developmentalists and all three useful to theorizing about consumer development, although none would ever say that. All three would say that their theories were theories of human development, and I ...
Página xviii
... Piaget, is shown to be closely related to consumer development.An important point in both of these chapters is that mind and body development are interdependent, and both are interdependent with consumer development. Chapters 6, 7, 8, 9 ...
... Piaget, is shown to be closely related to consumer development.An important point in both of these chapters is that mind and body development are interdependent, and both are interdependent with consumer development. Chapters 6, 7, 8, 9 ...
Página 19
... Piaget's theory that will be frequently noted in this book is in great part based on the child's interactions with objects in his environment (Flavell, 1963). These interactions are, as noted earlier, primarily consumer behavior ...
... Piaget's theory that will be frequently noted in this book is in great part based on the child's interactions with objects in his environment (Flavell, 1963). These interactions are, as noted earlier, primarily consumer behavior ...
Página 24
... Piaget's theory of cognitive development as a basic framework for studying children's consumer behavior, particularly Piaget's development-in- stages idea. And as Ward went, so went most other researchers of the topic. Piaget's thinking ...
... Piaget's theory of cognitive development as a basic framework for studying children's consumer behavior, particularly Piaget's development-in- stages idea. And as Ward went, so went most other researchers of the topic. Piaget's thinking ...
Página 25
... Piaget (1963) and Erikson (1950), the motor development theory of Gallahue (1976), and the social development theory of Grusec and Lytton (1988), probably most theories of brain development (Eliot, 1999), and those of language and ...
... Piaget (1963) and Erikson (1950), the motor development theory of Gallahue (1976), and the social development theory of Grusec and Lytton (1988), probably most theories of brain development (Eliot, 1999), and those of language and ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch