On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
No interior do livro
Resultados 1-5 de 50
Página v
... Activities 20 Consumer Behavior Is the Essence of a Developed Society 20 Consumer Behavior Is a Directive to Marketers 21 What Is Meant by Consumer Development? 22 Stage One: Observation (0–6 Months) 27 Stage Two: Requesting/Seeking (6 ...
... Activities 20 Consumer Behavior Is the Essence of a Developed Society 20 Consumer Behavior Is a Directive to Marketers 21 What Is Meant by Consumer Development? 22 Stage One: Observation (0–6 Months) 27 Stage Two: Requesting/Seeking (6 ...
Página xiv
... activities led me behind the action—behind the purchase requests that led to purchase behavior—to the actual genesis of consumer behavior patterns—an infant first discerning among products in his environment and in some manner ...
... activities led me behind the action—behind the purchase requests that led to purchase behavior—to the actual genesis of consumer behavior patterns—an infant first discerning among products in his environment and in some manner ...
Página 5
... activities that we normally call consumer behavior—CB—are performed by Yulan and millions of other children every hour of every day in virtually every aspect of life. Thus, from the standpoint of time alone, CB is easily the most ...
... activities that we normally call consumer behavior—CB—are performed by Yulan and millions of other children every hour of every day in virtually every aspect of life. Thus, from the standpoint of time alone, CB is easily the most ...
Página 10
... activities come first such as planning to purchase—talking it over with others; writing a list; seeking out sellers; searching for objects to purchase; checking packages at home for exact brands, sizes, contents; going through catalogs ...
... activities come first such as planning to purchase—talking it over with others; writing a list; seeking out sellers; searching for objects to purchase; checking packages at home for exact brands, sizes, contents; going through catalogs ...
Página 13
... activities. Of course, the stereotypical activities of going to the store, buying fresh vegetables, and fixing dinner are all CB, too, but what we are calling consumer behavior goes far beyond shopping and buying. It pervades our lives ...
... activities. Of course, the stereotypical activities of going to the store, buying fresh vegetables, and fixing dinner are all CB, too, but what we are calling consumer behavior goes far beyond shopping and buying. It pervades our lives ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch