On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página xvi
... addition to seeing people becoming consumers. For example, the marketing books that I studied and taught from discussed marketing to the upper-middle social class or middle-income class, or they talked about marketing to women or to ...
... addition to seeing people becoming consumers. For example, the marketing books that I studied and taught from discussed marketing to the upper-middle social class or middle-income class, or they talked about marketing to women or to ...
Página xvii
... addition to satisfying our bodily and personal needs. For instance, much of our consumer behavior is for the satisfaction of other consumers in our care. 5. Consumer behavior is the essence of a developed society. Production is the ...
... addition to satisfying our bodily and personal needs. For instance, much of our consumer behavior is for the satisfaction of other consumers in our care. 5. Consumer behavior is the essence of a developed society. Production is the ...
Página xix
... addition, each chapter contains photos of children performing in the consumer role that also illustrate features of the chapters. These photos, along with some editorial material, introduce consumer behavior in the Chinese culture to ...
... addition, each chapter contains photos of children performing in the consumer role that also illustrate features of the chapters. These photos, along with some editorial material, introduce consumer behavior in the Chinese culture to ...
Página 10
... addition to being the purpose of the purchase and preparation for the purpose, it will determine future purchases of the same or similar products. It is also in this last phase that children perform thousands of consumer acts compared ...
... addition to being the purpose of the purchase and preparation for the purpose, it will determine future purchases of the same or similar products. It is also in this last phase that children perform thousands of consumer acts compared ...
Página 11
... addition to providing most products. Children must also rely on the consumer competence of adults and older children for guidance in new consumer behavior patterns. Always, children depend on parents for money, although in the United ...
... addition to providing most products. Children must also rely on the consumer competence of adults and older children for guidance in new consumer behavior patterns. Always, children depend on parents for money, although in the United ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch