On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
No interior do livro
Resultados 1-5 de 92
Página vii
James McNeal. Part III THE RELATIONSHIP BETWEEN CONSUMER DEVELOPMENT AND THE DEVELOPMENT OF THE PERSON 4 PHYSICAL ... COGNITIVE DEVELOPMENT AND ITS RELATIONSHIP TO CONSUMER DEVELOPMENT 121 Vignette: Shandra, the Eight-Year-Old Housekeeper ...
James McNeal. Part III THE RELATIONSHIP BETWEEN CONSUMER DEVELOPMENT AND THE DEVELOPMENT OF THE PERSON 4 PHYSICAL ... COGNITIVE DEVELOPMENT AND ITS RELATIONSHIP TO CONSUMER DEVELOPMENT 121 Vignette: Shandra, the Eight-Year-Old Housekeeper ...
Página ix
... DEVELOPMENT: CO-PURCHASE (48–72 MONTHS) 245 Vignette: Carlos and His Mom Buy Paper for School and Ice Cream for Dad at the Supermarket 245 Introduction 247 Physical Development 248 Cognitive Development 255 Zone of Proximal Development ...
... DEVELOPMENT: CO-PURCHASE (48–72 MONTHS) 245 Vignette: Carlos and His Mom Buy Paper for School and Ice Cream for Dad at the Supermarket 245 Introduction 247 Physical Development 248 Cognitive Development 255 Zone of Proximal Development ...
Página x
James McNeal. Environment Expansion: School 280 Physical Status of Children 289 Development of Gross Motor Skills 290 Development of Fine Motor Skills 292 Cognitive Development 294 Self-Image 295 Logical Thinking 295 Symbolic ...
James McNeal. Environment Expansion: School 280 Physical Status of Children 289 Development of Gross Motor Skills 290 Development of Fine Motor Skills 292 Cognitive Development 294 Self-Image 295 Logical Thinking 295 Symbolic ...
Página xiv
... development—the topic of this book—was mainly perceived as learning how to make independent purchases. Gradually, I ... cognitive development, and, in fact, I found the three so interrelated that they can be separated only for ...
... development—the topic of this book—was mainly perceived as learning how to make independent purchases. Gradually, I ... cognitive development, and, in fact, I found the three so interrelated that they can be separated only for ...
Página xvi
... development of consumer behavior patterns since being a consumer is the most basic and the most prevalent of human behaviors and has much impact on our cognitive and motor development. And not unimportant, 24/7/360 consumer behavior ...
... development of consumer behavior patterns since being a consumer is the most basic and the most prevalent of human behaviors and has much impact on our cognitive and motor development. And not unimportant, 24/7/360 consumer behavior ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch