On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página xiv
... fact, I found the three so interrelated that they can be separated only for exposition's sake. Thus, I realized that consumer behavior cannot take place until there is adequate motor and cognitive development, but that these do not ...
... fact, I found the three so interrelated that they can be separated only for exposition's sake. Thus, I realized that consumer behavior cannot take place until there is adequate motor and cognitive development, but that these do not ...
Página xv
... fact, I began to reason that many consumer behavior patterns may come with the wiring, that they may be genetic. That is, our parents may pass on to us such consumer behaviors as their cravings for sweets and salt, a desire to drink ...
... fact, I began to reason that many consumer behavior patterns may come with the wiring, that they may be genetic. That is, our parents may pass on to us such consumer behaviors as their cravings for sweets and salt, a desire to drink ...
Página 5
... fact, all the other roles she performs, such as student and worker, consist mainly of consumer behavior in different settings. For example, when Yulan goes to music lessons after school in her role as music student, she reported that ...
... fact, all the other roles she performs, such as student and worker, consist mainly of consumer behavior in different settings. For example, when Yulan goes to music lessons after school in her role as music student, she reported that ...
Página 12
... fact, moms identify many of these commercial providers for their children during infancy. Soon after, the youngsters start looking to marketers for satisfaction of their needs and wants, although this initially takes the form of ...
... fact, moms identify many of these commercial providers for their children during infancy. Soon after, the youngsters start looking to marketers for satisfaction of their needs and wants, although this initially takes the form of ...
Página 15
... fact that it fosters more consumer behavior. We want more of what we have, we want better than what we have, so we buy or ask for new items. Of course, many of the products we buy are used up, worn out, take on a bad appearance, and so ...
... fact that it fosters more consumer behavior. We want more of what we have, we want better than what we have, so we buy or ask for new items. Of course, many of the products we buy are used up, worn out, take on a bad appearance, and so ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch