On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página ix
... FIVE: THE INDEPENDENT PURCHASE (72–100 MONTHS) 277 Vignette: Jimmy and His Pal, Chris, as Independent Consumers 277 Introduction 278 Environment Expansion: School 280 Physical Status of Children 289 Development TABLE OF CONTENTS ix.
... FIVE: THE INDEPENDENT PURCHASE (72–100 MONTHS) 277 Vignette: Jimmy and His Pal, Chris, as Independent Consumers 277 Introduction 278 Environment Expansion: School 280 Physical Status of Children 289 Development TABLE OF CONTENTS ix.
Página x
... Five: Independent Purchase (72–100 Months) 299 Money 301 Motives 303 Methods 305 Consumer Behavior Patterns: Out-of-Home 307 What They Buy 307 Where They Buy 308 When They Buy 309 Consumer Behavior Patterns: In-Home 310 Consumer ...
... Five: Independent Purchase (72–100 Months) 299 Money 301 Motives 303 Methods 305 Consumer Behavior Patterns: Out-of-Home 307 What They Buy 307 Where They Buy 308 When They Buy 309 Consumer Behavior Patterns: In-Home 310 Consumer ...
Página xi
... Five: Independent Purchase (72–100 Months) 366 Summary of Marketing Efforts Targeting Children 369 Criticisms of Marketing to Children 373 A Final Note about Marketers' Role in Consumer Development 387 SUBJECT INDEX 391 This page ...
... Five: Independent Purchase (72–100 Months) 366 Summary of Marketing Efforts Targeting Children 369 Criticisms of Marketing to Children 373 A Final Note about Marketers' Role in Consumer Development 387 SUBJECT INDEX 391 This page ...
Página xvii
... from birth to 100 months and shown to be intertwined with the development of mind and body. Then it is presented briefly as a five-stage concept. Chapters 2 and 3 describe the two domains of the PREFACE: ON BECOMING A CONSUMER xvii.
... from birth to 100 months and shown to be intertwined with the development of mind and body. Then it is presented briefly as a five-stage concept. Chapters 2 and 3 describe the two domains of the PREFACE: ON BECOMING A CONSUMER xvii.
Página 6
... five-year-old Chinese girl pulls on her mother and asks her to buy a woodcarved toy from a street merchant. The girl still lacks the skills to buy it on her own, particularly in China, where the consumer must bargain for each item ...
... five-year-old Chinese girl pulls on her mother and asks her to buy a woodcarved toy from a street merchant. The girl still lacks the skills to buy it on her own, particularly in China, where the consumer must bargain for each item ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
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