On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página iv
... importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data McNeal, James U. On becoming a consumer : development of consumer ...
... importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data McNeal, James U. On becoming a consumer : development of consumer ...
Página xviii
... important point in both of these chapters is that mind and body development are interdependent, and both are interdependent with consumer development. Chapters 6, 7, 8, 9, and 10 each treat one stage of consumer development. Chapter 6 ...
... important point in both of these chapters is that mind and body development are interdependent, and both are interdependent with consumer development. Chapters 6, 7, 8, 9, and 10 each treat one stage of consumer development. Chapter 6 ...
Página 1
... important role performed by human beings in a market-driven economy. It offers several reasons why the study of consumer behavior development is so important. It outlines the stages of consumer development, the topic of most of the book ...
... important role performed by human beings in a market-driven economy. It offers several reasons why the study of consumer behavior development is so important. It outlines the stages of consumer development, the topic of most of the book ...
Página 5
... important role a person will perform in life. In fact, all the other roles she performs, such as student and worker, consist mainly of consumer behavior in different settings. For example, when Yulan goes to music lessons after school ...
... important role a person will perform in life. In fact, all the other roles she performs, such as student and worker, consist mainly of consumer behavior in different settings. For example, when Yulan goes to music lessons after school ...
Página 10
... important, because in addition to being the purpose of the purchase and preparation for the purpose, it will determine future purchases of the same or similar products. It is also in this last phase that children perform thousands of ...
... important, because in addition to being the purpose of the purchase and preparation for the purpose, it will determine future purchases of the same or similar products. It is also in this last phase that children perform thousands of ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
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