On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página iv
... means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier's Science & Technology Rights Department in Oxford, UK: phone ...
... means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier's Science & Technology Rights Department in Oxford, UK: phone ...
Página vii
... Means via Mental Combinations Substage (18–24 Months) 133 Preoperational Thought Stage (24–84 Months) 134 Concrete Operations Stage (84–132 Months) 138 Formal Operations Stage (132–180 Months) 141 Discussion and Analysis of Piagetian ...
... Means via Mental Combinations Substage (18–24 Months) 133 Preoperational Thought Stage (24–84 Months) 134 Concrete Operations Stage (84–132 Months) 138 Formal Operations Stage (132–180 Months) 141 Discussion and Analysis of Piagetian ...
Página xv
... consumer behavior for what it is. When we say, “the baby is sleeping,” we really mean that he is consuming a variety of products to rest his body and mind. Thus, it seems not only logical but PREFACE: ON BECOMING A CONSUMER xv.
... consumer behavior for what it is. When we say, “the baby is sleeping,” we really mean that he is consuming a variety of products to rest his body and mind. Thus, it seems not only logical but PREFACE: ON BECOMING A CONSUMER xv.
Página 9
... mean-by-that questions that might interrupt the flow of the reading. Let me resort to one of my own consumer behavior books (McNeal, 1982) that contains a glossary of definitions for students and teachers. Its descriptions are probably ...
... mean-by-that questions that might interrupt the flow of the reading. Let me resort to one of my own consumer behavior books (McNeal, 1982) that contains a glossary of definitions for students and teachers. Its descriptions are probably ...
Página 10
... means of payment in advance of any purchases. Of course, there may be little prepurchase activity in the case of buying another bottle of milk, although there is almost always some, but there will be lots of planning and searching in ...
... means of payment in advance of any purchases. Of course, there may be little prepurchase activity in the case of buying another bottle of milk, although there is almost always some, but there will be lots of planning and searching in ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch