On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página xix
... names of consumers used in the vignettes and examples reflect the true names of those people, and often their locations have been masked. Also, names of people appearing in photos are not used. Credits for most of the photos are due ...
... names of consumers used in the vignettes and examples reflect the true names of those people, and often their locations have been masked. Also, names of people appearing in photos are not used. Credits for most of the photos are due ...
Página 13
... name spelled backward (roughly). I realized in my consumer behavior studies that we had many terms for various consumer behaviors but no general term for all of them, or any one of them. I figured that each act resulted in a potential ...
... name spelled backward (roughly). I realized in my consumer behavior studies that we had many terms for various consumer behaviors but no general term for all of them, or any one of them. I figured that each act resulted in a potential ...
Página 14
... name backpack on a Detroit-produced bus, a mountain bike, or SUV that we bought. We make love wearing attractive clothing (under and outer), use name-brand protection, kiss with name-brand lipstick, buy a wedding ring online, pay a ...
... name backpack on a Detroit-produced bus, a mountain bike, or SUV that we bought. We make love wearing attractive clothing (under and outer), use name-brand protection, kiss with name-brand lipstick, buy a wedding ring online, pay a ...
Página 17
... a big influence on other people. People wear brand names on their T-shirts, glue them to their car bumpers, tack them WHY DWELL ON DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD? 17 Consumer Behavior Is for Self-Image.
... a big influence on other people. People wear brand names on their T-shirts, glue them to their car bumpers, tack them WHY DWELL ON DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD? 17 Consumer Behavior Is for Self-Image.
Página 18
... names on them to let fellow travelers know who they are. Elementary school boys love to wear clothing and shoes with athletic names on them, girls too, but the girls seem to migrate toward brand names that suggest their gender such as ...
... names on them to let fellow travelers know who they are. Elementary school boys love to wear clothing and shoes with athletic names on them, girls too, but the girls seem to migrate toward brand names that suggest their gender such as ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch