On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página xviii
... parents and marketers. Chapter 11 goes through each stage of consumer development and highlights the role of parents in each. It shows that basic consumer behavior patterns such as product and brand preferences are learned mainly from ...
... parents and marketers. Chapter 11 goes through each stage of consumer development and highlights the role of parents in each. It shows that basic consumer behavior patterns such as product and brand preferences are learned mainly from ...
Página 11
... parents (or other caretakers) for providing them satisfaction of their needs including food, clothing, shelter, and play items. This is certainly true when they are infants, such as the 16-month-old in Photo 1-1 who must depend on his ...
... parents (or other caretakers) for providing them satisfaction of their needs including food, clothing, shelter, and play items. This is certainly true when they are infants, such as the 16-month-old in Photo 1-1 who must depend on his ...
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... parents much, although they may consult peers. They also may go to the marketplace without parents at this age. For example, they may hang out at the mall or a convenience store after school. From this point on, independence, or what ...
... parents much, although they may consult peers. They also may go to the marketplace without parents at this age. For example, they may hang out at the mall or a convenience store after school. From this point on, independence, or what ...
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Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch