On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
No interior do livro
Resultados 1-5 de 75
Página xiv
... perhaps due to my coursework in developmental and clinical psychology. was increasingly under the influence of Piaget, Erikson, and I Freud—all three developmentalists and all three useful to theorizing about consumer development ...
... perhaps due to my coursework in developmental and clinical psychology. was increasingly under the influence of Piaget, Erikson, and I Freud—all three developmentalists and all three useful to theorizing about consumer development ...
Página 8
... perhaps enough income to eek out an existence, and, of course, buy cigarettes. Consequently, our initial research program ignored most of China and focused on urban China— the new China where the old is rapidly being set aside. In urban ...
... perhaps enough income to eek out an existence, and, of course, buy cigarettes. Consequently, our initial research program ignored most of China and focused on urban China— the new China where the old is rapidly being set aside. In urban ...
Página 18
... Perhaps closely related to the self-image are the imagination and fantasies of people and children, particularly, that direct some of their consumer behavior. More will be said about this later in the book when it is noted that children ...
... Perhaps closely related to the self-image are the imagination and fantasies of people and children, particularly, that direct some of their consumer behavior. More will be said about this later in the book when it is noted that children ...
Página 20
... Perhaps one of the most basic reasons to study the development of consumer behavior patterns is the fact that it is the most pleasing, gratifying, rewarding activity there is among our behavioral repertoire. When one steps back and ...
... Perhaps one of the most basic reasons to study the development of consumer behavior patterns is the fact that it is the most pleasing, gratifying, rewarding activity there is among our behavioral repertoire. When one steps back and ...
Página 21
... perhaps its activities are seen as ostentatious, such as was the case in the early 1800s in the United States. In a developing nation, the dominant role is that of worker, in which the focus is on the job of the head of household, and ...
... perhaps its activities are seen as ostentatious, such as was the case in the early 1800s in the United States. In a developing nation, the dominant role is that of worker, in which the focus is on the job of the head of household, and ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch