On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página x
... ROLE OF PARENTS AND MARKETERS IN CONSUMER DEVELOPMENT 11 ROLE OF PARENTS IN CONSUMER DEVELOPMENT 319 Vignette: A Father's Thoughts about His Schoolchildren's Field Trips to Retail Outlets 319 Introduction 321 Parents' Participation in ...
... ROLE OF PARENTS AND MARKETERS IN CONSUMER DEVELOPMENT 11 ROLE OF PARENTS IN CONSUMER DEVELOPMENT 319 Vignette: A Father's Thoughts about His Schoolchildren's Field Trips to Retail Outlets 319 Introduction 321 Parents' Participation in ...
Página xi
... ROLE OF MARKETERS IN CONSUMER DEVELOPMENT 353 Vignette: One Family's Attempts to Protect Its Children from Marketing Messages 353 Introduction 355 Why Do Marketers Target Children as Consumers? 357 Marketing's Participation in ...
... ROLE OF MARKETERS IN CONSUMER DEVELOPMENT 353 Vignette: One Family's Attempts to Protect Its Children from Marketing Messages 353 Introduction 355 Why Do Marketers Target Children as Consumers? 357 Marketing's Participation in ...
Página xv
... role—was the nature of the human life that begins at birth and continues to death. In fact, I began to reason that many consumer behavior patterns may come with the wiring, that they may be genetic. That is, our parents may pass on to ...
... role—was the nature of the human life that begins at birth and continues to death. In fact, I began to reason that many consumer behavior patterns may come with the wiring, that they may be genetic. That is, our parents may pass on to ...
Página xviii
... role in consumer development of the two most influential parties in that development: parents and marketers. Chapter 11 goes through each stage of consumer development and highlights the role of parents in each. It shows that basic ...
... role in consumer development of the two most influential parties in that development: parents and marketers. Chapter 11 goes through each stage of consumer development and highlights the role of parents in each. It shows that basic ...
Página xix
... role that also illustrate features of the chapters. These photos, along with some editorial material, introduce consumer behavior in the Chinese culture to allow some comparison with the main topic of consumer behavior in the United ...
... role that also illustrate features of the chapters. These photos, along with some editorial material, introduce consumer behavior in the Chinese culture to allow some comparison with the main topic of consumer behavior in the United ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
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