On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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... Consumer Development? 22 Stage One: Observation (0–6 Months) 27 Stage Two: Requesting/Seeking (6–24 Months) 28 Stage Three: Selecting/Taking (24–48 Months) 29 Stage Four: Co-Purchase (48–72 Months) 30 Stage Five: Independent Purchase ...
... Consumer Development? 22 Stage One: Observation (0–6 Months) 27 Stage Two: Requesting/Seeking (6–24 Months) 28 Stage Three: Selecting/Taking (24–48 Months) 29 Stage Four: Co-Purchase (48–72 Months) 30 Stage Five: Independent Purchase ...
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... Stage: Composed of Six Substages (0–24 Months) 127 Random and Reflex Actions Substage (0–1 Month) 128 Primary Circular Reactions Substage (1–4 Months) 129 ... STAGES OF CONSUMER BEHAVIOR DEVELOPMENT 6 STAGE ONE TABLE OF CONTENTS vii.
... Stage: Composed of Six Substages (0–24 Months) 127 Random and Reflex Actions Substage (0–1 Month) 128 Primary Circular Reactions Substage (1–4 Months) 129 ... STAGES OF CONSUMER BEHAVIOR DEVELOPMENT 6 STAGE ONE TABLE OF CONTENTS vii.
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James McNeal. Part IV STAGES OF CONSUMER BEHAVIOR DEVELOPMENT 6 STAGE ONE OF CONSUMER DEVELOPMENT: OBSERVATION (0–6 MONTHS) 155 Vignette: Baby Goes Shopping 155 Introduction 157 Consumer Development Briefly 158 The Consumer Environment 160 ...
James McNeal. Part IV STAGES OF CONSUMER BEHAVIOR DEVELOPMENT 6 STAGE ONE OF CONSUMER DEVELOPMENT: OBSERVATION (0–6 MONTHS) 155 Vignette: Baby Goes Shopping 155 Introduction 157 Consumer Development Briefly 158 The Consumer Environment 160 ...
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... Stage Three: Selecting/Taking 230 Selecting/Taking in the Home Environment 232 Selecting/Taking in the Market Environment 235 Selecting/Taking at Daycare 239 Discussion 240 9 STAGE FOUR OF CONSUMER DEVELOPMENT: CO-PURCHASE (48–72 MONTHS) ...
... Stage Three: Selecting/Taking 230 Selecting/Taking in the Home Environment 232 Selecting/Taking in the Market Environment 235 Selecting/Taking at Daycare 239 Discussion 240 9 STAGE FOUR OF CONSUMER DEVELOPMENT: CO-PURCHASE (48–72 MONTHS) ...
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... Consumer Development 324 Stage One: Observation (0–6 Months) 324 Stage Two: Requesting (6–24 Months) 326 Stage Three: Selecting/Taking (24–48 Months) 328 Stage Four: Co-Purchase (48–72 Months) 330 Stage Five: Independent Purchase (72 ...
... Consumer Development 324 Stage One: Observation (0–6 Months) 324 Stage Two: Requesting (6–24 Months) 326 Stage Three: Selecting/Taking (24–48 Months) 328 Stage Four: Co-Purchase (48–72 Months) 330 Stage Five: Independent Purchase (72 ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
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