On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
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