On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página xv
... terms for consumer behavior, not just human behavior. It became increasingly clear to me, then, that consumer behavior was a constant in our society, that it was 24/7/360—it occurred all the time, every day and night, in every dimension ...
... terms for consumer behavior, not just human behavior. It became increasingly clear to me, then, that consumer behavior was a constant in our society, that it was 24/7/360—it occurred all the time, every day and night, in every dimension ...
Página xvi
... term for one unit of consumer behavior. The term tekram is market spelled backward and a logical term since each consumer act tends to designate a person as a member of one or more markets—the toy market, the teen market, the movie ...
... term for one unit of consumer behavior. The term tekram is market spelled backward and a logical term since each consumer act tends to designate a person as a member of one or more markets—the toy market, the teen market, the movie ...
Página 9
... terms in order to head off the What-about-this and What-do-you-mean-by-that questions that might interrupt the flow of the reading. Let me resort to one of my own consumer behavior books (McNeal, 1982) that contains a glossary of ...
... terms in order to head off the What-about-this and What-do-you-mean-by-that questions that might interrupt the flow of the reading. Let me resort to one of my own consumer behavior books (McNeal, 1982) that contains a glossary of ...
Página 10
... terms refer to the parts of consumer behavior that we have just described, and we will invoke them at the appropriate time. And a number of terms can be used instead of the term consumer. However, interestingly, there is not really any one ...
... terms refer to the parts of consumer behavior that we have just described, and we will invoke them at the appropriate time. And a number of terms can be used instead of the term consumer. However, interestingly, there is not really any one ...
Página 11
... term. For example, in any principles of marketing textbook, one can find the terms consumerism and consumerism movement, the latter referring to time periods of concern for particular consumer problems and the initiation of solutions to ...
... term. For example, in any principles of marketing textbook, one can find the terms consumerism and consumerism movement, the latter referring to time periods of concern for particular consumer problems and the initiation of solutions to ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch