On Becoming a ConsumerRoutledge, 19/02/2007 - 432 páginas The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. |
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Página viii
... –24 Months) 197 Walking 197 Talking 200 Consumer Memory 206 How Much/How Often Do Children Seek/Request Things? 211 Discussion 212 8 STAGE THREE OF CONSUMER DEVELOPMENT: SELECTING/TAKING (24–48 MONTHS) 215 viii TABLE OF CONTENTS.
... –24 Months) 197 Walking 197 Talking 200 Consumer Memory 206 How Much/How Often Do Children Seek/Request Things? 211 Discussion 212 8 STAGE THREE OF CONSUMER DEVELOPMENT: SELECTING/TAKING (24–48 MONTHS) 215 viii TABLE OF CONTENTS.
Página 4
... walk at around 12 months, she walked to the McDonald's service counter holding her mom's hand, and by age two she was carrying some of the food to the table. Shortly after Yulan's fourth birthday, her mother gave her the money to pay ...
... walk at around 12 months, she walked to the McDonald's service counter holding her mom's hand, and by age two she was carrying some of the food to the table. Shortly after Yulan's fourth birthday, her mother gave her the money to pay ...
Página 6
... walk near a pond while his mother and father work. The child snacks on a cookie selected by his grandmother since he is still too young to make his own food choices. PHOTO 1-2 A five-year-old Chinese girl pulls on her mother and asks ...
... walk near a pond while his mother and father work. The child snacks on a cookie selected by his grandmother since he is still too young to make his own food choices. PHOTO 1-2 A five-year-old Chinese girl pulls on her mother and asks ...
Página 7
... walk near a pond while his mother and father are at work. The grandmother chooses a cookie for the child to snack on during the walk since the child is still too young to make his own food choices. However, by nearly age five, the ...
... walk near a pond while his mother and father are at work. The grandmother chooses a cookie for the child to snack on during the walk since the child is still too young to make his own food choices. However, by nearly age five, the ...
Página 11
... walk or ride—they depend on parental assistance for transportation—bicycle, car, shopping cart—in addition to providing most products. Children must also rely on the consumer competence of adults and older children for guidance in new ...
... walk or ride—they depend on parental assistance for transportation—bicycle, car, shopping cart—in addition to providing most products. Children must also rely on the consumer competence of adults and older children for guidance in new ...
Índice
1 | |
Environments in which consumer behavior patterns develop | 33 |
The relationship between consumer development and the development of the person | 93 |
stages of consumer behavior development | 153 |
Role of parents and marketers in consumer development | 317 |
Subject index | 391 |
Outras edições - Ver tudo
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização limitada - 2007 |
On Becoming a Consumer: The Development of Consumer Behavior Patterns in ... James U. McNeal Pré-visualização indisponível - 2007 |
Palavras e frases frequentes
abilities able actions activities actually addition adults advertising appears baby become begin body brand called changes chapter chil child China Chinese clothing cognitive development commercial objects consumer behavior patterns consumer development course described enter environment example experience fact five four girl give growing hands important infant influence instance Interviewer kids kind least lives look mainly marketers marketplace means memory mental mind moms months mother motor movements names noted observed parents particularly perform perhaps person Photo physical Piaget play practice probably purchase reach refer requests result role seek skills social stage stage of consumer talk teach teachers tekrams term things thinking understand usually walking watch