How to Write a Good Advertisement: A Short Course in CopywritingWilshire Book Company, 1985 - 224 páginas "In How to Write A Good Advertisement, you'll find concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they were profitable; what the illustration should and should not do; 22 ways to hold the reader longer; how to use the "lowly subhead"; 14 instructive split-run tests; how to get more or fewer inquiries - and much, much more." -book jacket. |
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How To Write A Good Advertisement: A Short Course In Copywriting Victor O. Schwab Pré-visualização limitada - 2016 |
Palavras e frases frequentes
actual advantages adver advertising copy AIDA Albert Ellis Ask for Action attention attractive basic Bob McKnight body matter booklet Brian Adams cent better Test copy appeals copy length copy story copywriter coupon course cumulative effect dealers desires EASY emotional example experience factors facts Fred Reinfeld fundamentals headline Helen Gurley Brown HYPNOSIS idea increase induce Jim Young John Caples Kantar kind layout longer copy look magazines mail-order advertising Mark Twain Melvin Powers merely mind newspaper offer paragraph perhaps person persuasive picture piece of copy position profitable prospect prove publication pull for inquiries quantity QUIZ ON CHAPTER reader readership reason response sales angles salesman SELF-HYPNOSIS selling simple sometimes space space advertisements specific split-run subheads successful Sydney Omarr talk tell things tion vertisement Walter Weir words worth writing