Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... YouTube. There are tools available that allow anyone to create a commercial or some other type of branded communication and share it online. Companies have the opportunity to interact quickly with a variety of stakeholders and are ...
... YouTube. There are tools available that allow anyone to create a commercial or some other type of branded communication and share it online. Companies have the opportunity to interact quickly with a variety of stakeholders and are ...
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... YouTube can see the most recent ads from the Superbowl in the United States or from the European 2012 Football Tournament in Europe. Third, global media play a key role in how we view events across the world and in creating shared ...
... YouTube can see the most recent ads from the Superbowl in the United States or from the European 2012 Football Tournament in Europe. Third, global media play a key role in how we view events across the world and in creating shared ...
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... YouTube, where executives from Apple viewed, and shared it with their agency at the time, TBWA/Chiat/Day. Instead of ... youtube.com/watch?v=KKQUZPqDZb0 and the actual produced ad at http://www.youtube.com/watch?v=0qluZYqMlyc. DISCUSSION ...
... YouTube, where executives from Apple viewed, and shared it with their agency at the time, TBWA/Chiat/Day. Instead of ... youtube.com/watch?v=KKQUZPqDZb0 and the actual produced ad at http://www.youtube.com/watch?v=0qluZYqMlyc. DISCUSSION ...
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Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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