Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Página 4
... adults liked advertising, with many associating “liking” an ad with being entertained by it (Shavitt & Lowrey, 1998). Each of these important societal roles will be discussed in turn. Economic. Role. In the United States, we would rather ...
... adults liked advertising, with many associating “liking” an ad with being entertained by it (Shavitt & Lowrey, 1998). Each of these important societal roles will be discussed in turn. Economic. Role. In the United States, we would rather ...
Página 6
... adults enjoy commercials on television and print as much as the content where they appear (Yankelovich Monitor, 2008). In fact, the younger someone is, the more likely he or she is to be entertained by commercials. Think about ...
... adults enjoy commercials on television and print as much as the content where they appear (Yankelovich Monitor, 2008). In fact, the younger someone is, the more likely he or she is to be entertained by commercials. Think about ...
Página 23
... adults in many countries chose to adorn their bodies with tattoos or body piercing. In these cultures, tattoos and body piercings become a symbol of youth company. An advertisement for bottled water directed to younger audiences, then ...
... adults in many countries chose to adorn their bodies with tattoos or body piercing. In these cultures, tattoos and body piercings become a symbol of youth company. An advertisement for bottled water directed to younger audiences, then ...
Página 24
... adult (Figure 2.6), and perhaps what is simple (Oreos) and what is more exciting (Milano Slices). We use products, services, and their meanings to define and orient ourselves. “One of the ways individuals satisfy the freedom and ...
... adult (Figure 2.6), and perhaps what is simple (Oreos) and what is more exciting (Milano Slices). We use products, services, and their meanings to define and orient ourselves. “One of the ways individuals satisfy the freedom and ...
Página 25
... adults, while the ad for Milano Slices presents more grown up images. and businesses, between consumers and brands (Crowell, 2010). This type of content is a step beyond user-generated content since CGM is focused specifically on brands ...
... adults, while the ad for Milano Slices presents more grown up images. and businesses, between consumers and brands (Crowell, 2010). This type of content is a step beyond user-generated content since CGM is focused specifically on brands ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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