Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... audience). An advertisement without an audience (regardless of how that audience is reached) is nothing more than some images on paper or video. Members of an audience bring their own worldviews to the advertising message and create ...
... audience). An advertisement without an audience (regardless of how that audience is reached) is nothing more than some images on paper or video. Members of an audience bring their own worldviews to the advertising message and create ...
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... audience. . . . And there's contempt for the empty slickness of her packaging. But nothing seems to incite Britney rage like the Virgin Thing. Her claim of chastity, which was perfectly plausible when she embarked on pop stardom at 16 ...
... audience. . . . And there's contempt for the empty slickness of her packaging. But nothing seems to incite Britney rage like the Virgin Thing. Her claim of chastity, which was perfectly plausible when she embarked on pop stardom at 16 ...
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... audiences, then, may feature youth with body piercing. For natives of Samoa and New Zealand, the presence of tattoos suggests an individual's rank in the society: the more tattoos, the higher the rank. An advertisement featuring young ...
... audiences, then, may feature youth with body piercing. For natives of Samoa and New Zealand, the presence of tattoos suggests an individual's rank in the society: the more tattoos, the higher the rank. An advertisement featuring young ...
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... audiences. People's relationship with a brand is becoming a dialogue, not a monologue” (Elliott, 2007). You can see Haley's original ad at http://www.youtube.com/watch?v=KKQUZPqDZb0 and the actual produced ad at http://www.youtube.com ...
... audiences. People's relationship with a brand is becoming a dialogue, not a monologue” (Elliott, 2007). You can see Haley's original ad at http://www.youtube.com/watch?v=KKQUZPqDZb0 and the actual produced ad at http://www.youtube.com ...
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Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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