Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Resultados 1-5 de 32
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... Corporate-Sponsored Education 160 Intended Effects 161 Educate Children 162 Entertain Children 162 Educational Programming Is Supported 162 145 134 150 Unintended Effects 163 Children Confuse Fact and Fiction 163 Stereotyped.
... Corporate-Sponsored Education 160 Intended Effects 161 Educate Children 162 Entertain Children 162 Educational Programming Is Supported 162 145 134 150 Unintended Effects 163 Children Confuse Fact and Fiction 163 Stereotyped.
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... Corporate Images and Values 235 Definitions 237 Socially Responsible Advertising 239 Social Issues Linked With Specific Product 239 Social Issues Linked With Corporations 240 Corporate Donations to Specific Issues 241 The Increase in ...
... Corporate Images and Values 235 Definitions 237 Socially Responsible Advertising 239 Social Issues Linked With Specific Product 239 Social Issues Linked With Corporations 240 Corporate Donations to Specific Issues 241 The Increase in ...
Página 7
... corporate image of clients. As an advertiser, then, you must be prepared to address objections from people who do not share your views about the messages you create. This is often not easy, and may be uncomfortable, but it provides an ...
... corporate image of clients. As an advertiser, then, you must be prepared to address objections from people who do not share your views about the messages you create. This is often not easy, and may be uncomfortable, but it provides an ...
Página 17
... corporations have increasingly globalized their operations: Conglomerates such as AOL-Time Warner, Bertelsmann, Disney, Viacom, and News Corporation operate at a global level to produce and distribute media content (this will be ...
... corporations have increasingly globalized their operations: Conglomerates such as AOL-Time Warner, Bertelsmann, Disney, Viacom, and News Corporation operate at a global level to produce and distribute media content (this will be ...
Página 31
... corporate entities that subsume local culture around the world. Ritzer (2011) identifies four dominant themes within the McDonaldization process. First is efficiency, the idea that of getting something quickly and easily becomes a key ...
... corporate entities that subsume local culture around the world. Ritzer (2011) identifies four dominant themes within the McDonaldization process. First is efficiency, the idea that of getting something quickly and easily becomes a key ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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