Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Creating Negative Expectations About Aging Among Younger People The Future 146 Summary 147 Key Terms 147 Discussion Questions 147 Case Study: Liberty Mutual 148 Further Reading 149. 10. Children and Advertising: Emerging Consumers ...
... Creating Negative Expectations About Aging Among Younger People The Future 146 Summary 147 Key Terms 147 Discussion Questions 147 Case Study: Liberty Mutual 148 Further Reading 149. 10. Children and Advertising: Emerging Consumers ...
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... Created 163 Development Is Diminished 163 Children Are Poorly Socialized 164 Children Are Unhealthy 164 The Future 164 Summary 165 Key Terms 166 Discussion Questions 166 Case Study: Should Sodas Be Taxed? 166 Further Reading 167. 11.
... Created 163 Development Is Diminished 163 Children Are Poorly Socialized 164 Children Are Unhealthy 164 The Future 164 Summary 165 Key Terms 166 Discussion Questions 166 Case Study: Should Sodas Be Taxed? 166 Further Reading 167. 11.
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Kim Bartel Sheehan. Unequal Balance Between Company and Cause 249 Greenwashing and Pinkwashing 249 Creating Socially Responsible Advertising 251 Relevance 251 Clarity 251 Demonstrate Caring 251 Assess Commitment 252 Balance of Cause and ...
Kim Bartel Sheehan. Unequal Balance Between Company and Cause 249 Greenwashing and Pinkwashing 249 Creating Socially Responsible Advertising 251 Relevance 251 Clarity 251 Demonstrate Caring 251 Assess Commitment 252 Balance of Cause and ...
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... created only by those with programming skills. Today, some large global agencies still exist, yet innovative work is ... create a commercial or some other type of branded communication and share it online. Companies have the opportunity ...
... created only by those with programming skills. Today, some large global agencies still exist, yet innovative work is ... create a commercial or some other type of branded communication and share it online. Companies have the opportunity ...
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... create and share messages about themselves and about products and services, which might suggest that the advertising industry, if not already dead, is on its last legs. But consider a study that Google conducted in 2011. The study ...
... create and share messages about themselves and about products and services, which might suggest that the advertising industry, if not already dead, is on its last legs. But consider a study that Google conducted in 2011. The study ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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