Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Global Media Landscape 33 Vertical Integration 34 Horizontal Integration 35 Blurring Content Lines 37 The Influence of the Internet 39 The Internet's Effect on Traditional Channels 40 Advertisers' Challenges and Concerns 42 Summary 44 ...
... Global Media Landscape 33 Vertical Integration 34 Horizontal Integration 35 Blurring Content Lines 37 The Influence of the Internet 39 The Internet's Effect on Traditional Channels 40 Advertisers' Challenges and Concerns 42 Summary 44 ...
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... Global Medium 257 An Interactive Medium 258 A Lightly Regulated Medium 259 An Influential Medium 260 A Ubiquitous Medium 260 Current Challenges 261 Context Issues 261 Data Collection and Privacy 261 Copyright Issues 262 Transparency 263 ...
... Global Medium 257 An Interactive Medium 258 A Lightly Regulated Medium 259 An Influential Medium 260 A Ubiquitous Medium 260 Current Challenges 261 Context Issues 261 Data Collection and Privacy 261 Copyright Issues 262 Transparency 263 ...
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... global Internet penetration in the United States was only 11.5%; presently, it is three times that. Graphical browsers for the World Wide Web (such as Internet Explorer) had been in existence for about a decade, but the use of the Web ...
... global Internet penetration in the United States was only 11.5%; presently, it is three times that. Graphical browsers for the World Wide Web (such as Internet Explorer) had been in existence for about a decade, but the use of the Web ...
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... $171 billion in 2012 (Joe, 2012). Globally, ad spending is forecast to be $489 billion. At the macro level, of course, consumer spending is a key driver of economies: In the United. CONTROVERSIES IN CONTEMPORARY ADVERTISING. 4.
... $171 billion in 2012 (Joe, 2012). Globally, ad spending is forecast to be $489 billion. At the macro level, of course, consumer spending is a key driver of economies: In the United. CONTROVERSIES IN CONTEMPORARY ADVERTISING. 4.
Página 17
... global level to produce and distribute media content (this will be discussed to a greater extent in Chapter 3). Second, this global communication infrastructure supports the flow of information around the world: For example, anyone who ...
... global level to produce and distribute media content (this will be discussed to a greater extent in Chapter 3). Second, this global communication infrastructure supports the flow of information around the world: For example, anyone who ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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