Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Página
... Groups 116 Frequency of Representation 117 Types of Products 118 Types of Role Portrayals 121 Intended Effects 125 Assimilation and Acculturation 126 Connection With What Is “Cool” 128 Setting the Stage 129 Unintended Effects 129 ...
... Groups 116 Frequency of Representation 117 Types of Products 118 Types of Role Portrayals 121 Intended Effects 125 Assimilation and Acculturation 126 Connection With What Is “Cool” 128 Setting the Stage 129 Unintended Effects 129 ...
Página 2
... group and/or using the message to create a specific impression or develop a certain meaning among specific consumers. Unintended effects (or consequences) are not specifically planned by the advertisers and their agencies but may occur ...
... group and/or using the message to create a specific impression or develop a certain meaning among specific consumers. Unintended effects (or consequences) are not specifically planned by the advertisers and their agencies but may occur ...
Página 7
... group in the public eye, and specifically those who provide messages to large numbers of people, is a likely target for criticism. Advocates for advertising, like anyone else who is criticized, have two choices: ignore or address the ...
... group in the public eye, and specifically those who provide messages to large numbers of people, is a likely target for criticism. Advocates for advertising, like anyone else who is criticized, have two choices: ignore or address the ...
Página 10
... group like the PTA may be an appropriate group for addressing issues of product placement in children's TV programming and may have valid criticisms that should be addressed. A toy manufacturer with a small budget that is shut out of ...
... group like the PTA may be an appropriate group for addressing issues of product placement in children's TV programming and may have valid criticisms that should be addressed. A toy manufacturer with a small budget that is shut out of ...
Página 12
... group of scholars known as the Frankfurt School saw individuals in mass capitalist cultures as having lost all powers of critical perspective (Irving, 1991). Many critics still view consumers in this way and believe that, as consumers ...
... group of scholars known as the Frankfurt School saw individuals in mass capitalist cultures as having lost all powers of critical perspective (Irving, 1991). Many critics still view consumers in this way and believe that, as consumers ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
active addition adults advertising messages agencies alcohol allow American appear associated audience beauty become behaviors believe blacks brand campaign candidates cause chapter choices communication companies concerns consider consumers corporate countries create critics Crowdsourcing culture decisions develop directed discussed drinking drug effects evaluate examine example feel Figure global groups idea images important increased individuals industry influence interest Internet involved issues less limited look magazines marketing meaning minority models negative placement political political advertising portrayals positive prescription present problem programming promote purchase question range regulation reported result Retrieved role seen social socially responsible society specific speech spending stereotypes suggests television tend tion tobacco traditional types United values women