Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Resultados 1-5 de 59
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... Increased Authenticity of the Content 69 Indirect Product Endorsement 69 DevelopmentalSupport 70 Unintended Effects 70 Content May Be Compromised 70 Blurring of Advertising and Editorial Messages 70 Controversial Products Circumvent ...
... Increased Authenticity of the Content 69 Indirect Product Endorsement 69 DevelopmentalSupport 70 Unintended Effects 70 Content May Be Compromised 70 Blurring of Advertising and Editorial Messages 70 Controversial Products Circumvent ...
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... Increased Awareness of a Variety of Diseases 206 Unintended Effects 207 Compliance With Treatment 207 Incomplete Information 207 Creation of Distrust 208 Lack of Retention of Important Information 209 Misinformation Regarding ...
... Increased Awareness of a Variety of Diseases 206 Unintended Effects 207 Compliance With Treatment 207 Incomplete Information 207 Creation of Distrust 208 Lack of Retention of Important Information 209 Misinformation Regarding ...
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... Increased Interest by Causes 244 Stakeholder Concerns 245 Intended Effects 245 Consumers Are Educated and Involved in a Range of Issues 245 Message Attention and Comprehension Increases 245 Increased Transparency From Companies 245 ...
... Increased Interest by Causes 244 Stakeholder Concerns 245 Intended Effects 245 Consumers Are Educated and Involved in a Range of Issues 245 Message Attention and Comprehension Increases 245 Increased Transparency From Companies 245 ...
Página 5
... increases government revenues because jobs produce taxable income, and greater sales increase sales tax revenues. The economic role of advertising is a far-reaching and important element of our capitalist system. Information. Role. At its ...
... increases government revenues because jobs produce taxable income, and greater sales increase sales tax revenues. The economic role of advertising is a far-reaching and important element of our capitalist system. Information. Role. At its ...
Página 7
... increased the amount of debate, but whether the level of the debate has increased is, well, up for debate! Like any institution, advertising has its critics. Any group in the public eye, and specifically those who provide messages to ...
... increased the amount of debate, but whether the level of the debate has increased is, well, up for debate! Like any institution, advertising has its critics. Any group in the public eye, and specifically those who provide messages to ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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