Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Resultados 1-5 de 65
Página
... Magazine 111 Further Reading 111. 8. Advertising. and. Race: Examining. the. Melting. Pot. 112. Minorities in the United States 113 Growth of Minorities 114 Spending Power 114 Marketing and Advertising to Minorities 114 Advertising Spending ...
... Magazine 111 Further Reading 111. 8. Advertising. and. Race: Examining. the. Melting. Pot. 112. Minorities in the United States 113 Growth of Minorities 114 Spending Power 114 Marketing and Advertising to Minorities 114 Advertising Spending ...
Página 5
... magazine articles, and the World Wide Web to find out about products and services. Advertising was seen as having the greatest influence on less expensive consumables, such as over-the-counter medications and athletic shoes, and ...
... magazine articles, and the World Wide Web to find out about products and services. Advertising was seen as having the greatest influence on less expensive consumables, such as over-the-counter medications and athletic shoes, and ...
Página 8
... magazine AdWeek provides a good example of the difference between issues with taste and issues with advertising effects. Goldman examined pop superstar Britney Spears's appearances in many different media, including her Joy of Pepsi ...
... magazine AdWeek provides a good example of the difference between issues with taste and issues with advertising effects. Goldman examined pop superstar Britney Spears's appearances in many different media, including her Joy of Pepsi ...
Página 26
... magazine or on the street a young adult dressed in designer clothing from head to toe. Some of us might see this as someone we wish to emulate, who is confident in the choices that he or she made and perhaps who is also financially well ...
... magazine or on the street a young adult dressed in designer clothing from head to toe. Some of us might see this as someone we wish to emulate, who is confident in the choices that he or she made and perhaps who is also financially well ...
Página 30
... magazine ads that we inherently know are paid, persuasive communication; We also introduced the concept of consumer-generated media, which provides new ways for consumers to interact with brands. In our increasingly complex ...
... magazine ads that we inherently know are paid, persuasive communication; We also introduced the concept of consumer-generated media, which provides new ways for consumers to interact with brands. In our increasingly complex ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
active addition adults advertising messages agencies alcohol allow American appear associated audience beauty become behaviors believe blacks brand campaign candidates cause chapter choices communication companies concerns consider consumers corporate countries create critics Crowdsourcing culture decisions develop directed discussed drinking drug effects evaluate examine example feel Figure global groups idea images important increased individuals industry influence interest Internet involved issues less limited look magazines marketing meaning minority models negative placement political political advertising portrayals positive prescription present problem programming promote purchase question range regulation reported result Retrieved role seen social socially responsible society specific speech spending stereotypes suggests television tend tion tobacco traditional types United values women