Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Negative Expectations About Aging Among Younger People The Future 146 Summary 147 Key Terms 147 Discussion Questions 147 Case Study: Liberty Mutual 148 Further Reading 149. 10. Children and Advertising: Emerging Consumers, Problematic ...
... Negative Expectations About Aging Among Younger People The Future 146 Summary 147 Key Terms 147 Discussion Questions 147 Case Study: Liberty Mutual 148 Further Reading 149. 10. Children and Advertising: Emerging Consumers, Problematic ...
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... Negative Feelings That May Lead to Decisions Not to Participate 228 Harms the Advertising Industry as a Whole 228 Decreases Trust in Government 229 The Future 229 Free Airtime 229 Regulate the Internet? 230 Public Financing of Campaigns ...
... Negative Feelings That May Lead to Decisions Not to Participate 228 Harms the Advertising Industry as a Whole 228 Decreases Trust in Government 229 The Future 229 Free Airtime 229 Regulate the Internet? 230 Public Financing of Campaigns ...
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... negative, as Mr. Orwell suggests, depends on many different factors. These factors include the type of individual seeing the advertisement, the context in which the advertisement is seen, and the content of the advertising message ...
... negative, as Mr. Orwell suggests, depends on many different factors. These factors include the type of individual seeing the advertisement, the context in which the advertisement is seen, and the content of the advertising message ...
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... negative consequences. For example, an advertisement for a prescription drug might have an intended effect to empower consumers by giving them information that will allow them to be more in control of their health care. An unintended ...
... negative consequences. For example, an advertisement for a prescription drug might have an intended effect to empower consumers by giving them information that will allow them to be more in control of their health care. An unintended ...
Página 11
... negative effect) might occur, buty (a different effect) is much more likely to occur.” Knowing the potential for harm may help determine whether the critic's reasoning is valid. It should also help both you and the critic develop a ...
... negative effect) might occur, buty (a different effect) is much more likely to occur.” Knowing the potential for harm may help determine whether the critic's reasoning is valid. It should also help both you and the critic develop a ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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