Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Resultados 1-5 de 54
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... Regulation in Context 46 Advertising and Freedom of Speech 47 First Amendment Protection of Advertising in the United States 48 False and Deceptive Advertising 51 Advertising Self-Regulation 54 Assessment: Does the Process Work? 56 ...
... Regulation in Context 46 Advertising and Freedom of Speech 47 First Amendment Protection of Advertising in the United States 48 False and Deceptive Advertising 51 Advertising Self-Regulation 54 Assessment: Does the Process Work? 56 ...
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... Regulation of Advertising Directed to Children 156 Self-Regulation of Advertising to Children 157 Criticisms of Advertising Directed to Children 158 Advertising Targets Very Young Children 158 Types of Products Advertised 158 ...
... Regulation of Advertising Directed to Children 156 Self-Regulation of Advertising to Children 157 Criticisms of Advertising Directed to Children 158 Advertising Targets Very Young Children 158 Types of Products Advertised 158 ...
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... Regulation of Tobacco Advertising 178 Regulation of Alcohol Advertising 180 Criticisms of Tobacco and Alcohol Advertising 181 Targeting Issues 182 Types of Imagery 186 Issues With Warning Labels and Moderation Appeals 187 Should Tobacco ...
... Regulation of Tobacco Advertising 178 Regulation of Alcohol Advertising 180 Criticisms of Tobacco and Alcohol Advertising 181 Targeting Issues 182 Types of Imagery 186 Issues With Warning Labels and Moderation Appeals 187 Should Tobacco ...
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... Regulate the Internet? 230 Public Financing of Campaigns 231 Longer Spots 231 Codes of Conduct 231 Summary 232 Key Terms 232 Discussion Questions 232 Case Study: Broadcasting Disclosures of Political Advertising 233 Further Reading 234 ...
... Regulate the Internet? 230 Public Financing of Campaigns 231 Longer Spots 231 Codes of Conduct 231 Summary 232 Key Terms 232 Discussion Questions 232 Case Study: Broadcasting Disclosures of Political Advertising 233 Further Reading 234 ...
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... regulatory systems (Chapter 4) and delve more deeply into subliminal advertising (Chapter 5). We then spend several chapters discussing advertising directed to and featuring specific groups (men and women, minorities, elders, and ...
... regulatory systems (Chapter 4) and delve more deeply into subliminal advertising (Chapter 5). We then spend several chapters discussing advertising directed to and featuring specific groups (men and women, minorities, elders, and ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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