Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Página 1
... seen growth in social media and consumer-generated content, allowing anyone to create and share messages about themselves and about products and services, which might suggest that the advertising industry, if not already dead, is on its ...
... seen growth in social media and consumer-generated content, allowing anyone to create and share messages about themselves and about products and services, which might suggest that the advertising industry, if not already dead, is on its ...
Página 2
... seen as having negative consequences. For example, an advertisement for a prescription drug might have an intended effect to empower consumers by giving them information that will allow them to be more in control of their health care ...
... seen as having negative consequences. For example, an advertisement for a prescription drug might have an intended effect to empower consumers by giving them information that will allow them to be more in control of their health care ...
Página 5
... seen as superior to the consumers' “status quo” (Nicosia, 1974). Additionally, the economic role of advertising finds that advertising supports a free press. A free press is necessary for an informed citizenry and for the survival of a ...
... seen as superior to the consumers' “status quo” (Nicosia, 1974). Additionally, the economic role of advertising finds that advertising supports a free press. A free press is necessary for an informed citizenry and for the survival of a ...
Página 13
... seen by consumers while maximizing the results for clients. Good criticism tries to provide guidelines or solutions to address how the unintended effects of messages can be reduced or even avoided. As mentioned earlier, criticism should ...
... seen by consumers while maximizing the results for clients. Good criticism tries to provide guidelines or solutions to address how the unintended effects of messages can be reduced or even avoided. As mentioned earlier, criticism should ...
Página 16
... seen as a way to interpret everything we interact with; stated differently, culture is the lens through which the world is seen (McCracken, 1988). For example, hold up the index and middle fingers of your right hand. What does this sign ...
... seen as a way to interpret everything we interact with; stated differently, culture is the lens through which the world is seen (McCracken, 1988). For example, hold up the index and middle fingers of your right hand. What does this sign ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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