Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Advertising: Industries in Flux Advertising Prescription Drugs: Healthy Tactics or Risky Propositions? Political Advertising: Do “We The People” Still Matter? Socially Responsible Advertising: Does a Brand Have a Conscience? Online ...
... Advertising: Industries in Flux Advertising Prescription Drugs: Healthy Tactics or Risky Propositions? Political Advertising: Do “We The People” Still Matter? Socially Responsible Advertising: Does a Brand Have a Conscience? Online ...
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... Social Roles 104 Value System Focuses on External Beauty 106 Objectification 107 Advertising's Responsibilities to Men and Women 108 Don't Take the Easy Way Out 108 Rethink Your Own Ideas of Beauty 109 Expand Expectations 110 Summary ...
... Social Roles 104 Value System Focuses on External Beauty 106 Objectification 107 Advertising's Responsibilities to Men and Women 108 Don't Take the Easy Way Out 108 Rethink Your Own Ideas of Beauty 109 Expand Expectations 110 Summary ...
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... Advertising 233 Further Reading 234. 15. Socially Responsible Advertising: Does a Brand Have a Conscience? 235 Corporate Images and Values 235 Definitions 237 Socially Responsible Advertising 239 Social Issues Linked With Specific Product ...
... Advertising 233 Further Reading 234. 15. Socially Responsible Advertising: Does a Brand Have a Conscience? 235 Corporate Images and Values 235 Definitions 237 Socially Responsible Advertising 239 Social Issues Linked With Specific Product ...
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... Socially Responsible Advertising 251 Relevance 251 Clarity 251 Demonstrate Caring 251 Assess Commitment 252 Balance of Cause and Company 252 Provide Solutions 252 Track Results 253 The Future 253 Summary 253 Key Terms 253 Discussion ...
... Socially Responsible Advertising 251 Relevance 251 Clarity 251 Demonstrate Caring 251 Assess Commitment 252 Balance of Cause and Company 252 Provide Solutions 252 Track Results 253 The Future 253 Summary 253 Key Terms 253 Discussion ...
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... advertising. In addition, examining the nature of harm should examine the likelihood ... social injustice. Indirect harm is much more difficult to monitor and ... responsibility for the harm, recognize the role that mass media as a whole ...
... advertising. In addition, examining the nature of harm should examine the likelihood ... social injustice. Indirect harm is much more difficult to monitor and ... responsibility for the harm, recognize the role that mass media as a whole ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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