Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Stereotypes and Taste Gender and Advertising: How Gender Shapes Meaning Advertising and Race: Examining the Melting Pot 1 Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstreamed? Children and Advertising ...
... Stereotypes and Taste Gender and Advertising: How Gender Shapes Meaning Advertising and Race: Examining the Melting Pot 1 Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstreamed? Children and Advertising ...
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... Stereotypes and Taste Stereotypes in Advertising 74 Range of Stereotypes 76 Valence of Portrayals 76 Frequency of Portrayals 77 How Stereotypes Work 79 Cultivation Theory 79 Social Identity Theory 80 Expectancy Theory 80 How Stereotypes ...
... Stereotypes and Taste Stereotypes in Advertising 74 Range of Stereotypes 76 Valence of Portrayals 76 Frequency of Portrayals 77 How Stereotypes Work 79 Cultivation Theory 79 Social Identity Theory 80 Expectancy Theory 80 How Stereotypes ...
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Kim Bartel Sheehan. Beauty Stereotypes 95 Decorative and Sexual Stereotypes 97 Intended Effects 99 The Stage Is Quickly Set 100 Beautiful Things Are Appealing 102 Role-Product Congruity 103 The Theory that Sex Sells 103 Unintended ...
Kim Bartel Sheehan. Beauty Stereotypes 95 Decorative and Sexual Stereotypes 97 Intended Effects 99 The Stage Is Quickly Set 100 Beautiful Things Are Appealing 102 Role-Product Congruity 103 The Theory that Sex Sells 103 Unintended ...
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... Corporate-Sponsored Education 160 Intended Effects 161 Educate Children 162 Entertain Children 162 Educational Programming Is Supported 162 145 134 150 Unintended Effects 163 Children Confuse Fact and Fiction 163 Stereotyped.
... Corporate-Sponsored Education 160 Intended Effects 161 Educate Children 162 Entertain Children 162 Educational Programming Is Supported 162 145 134 150 Unintended Effects 163 Children Confuse Fact and Fiction 163 Stereotyped.
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Kim Bartel Sheehan. Unintended Effects 163 Children Confuse Fact and Fiction 163 Stereotyped Gender Attitudes Are Created 163 Development Is Diminished 163 Children Are Poorly Socialized 164 Children Are Unhealthy 164 The Future 164 ...
Kim Bartel Sheehan. Unintended Effects 163 Children Confuse Fact and Fiction 163 Stereotyped Gender Attitudes Are Created 163 Development Is Diminished 163 Children Are Poorly Socialized 164 Children Are Unhealthy 164 The Future 164 ...
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03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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