Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Página 1
... suggest that the advertising industry, if not already dead, is on its last legs. But consider a study that Google ... suggests, depends on many different factors. These factors include the type of individual seeing the advertisement ...
... suggest that the advertising industry, if not already dead, is on its last legs. But consider a study that Google ... suggests, depends on many different factors. These factors include the type of individual seeing the advertisement ...
Página 2
... suggest that all criticisms are not created equal: Some criticisms of advertising are much more valid than others. To that ... suggests that advertising is a paid, nonpersonal message from an identifiable source delivered through a mass ...
... suggest that all criticisms are not created equal: Some criticisms of advertising are much more valid than others. To that ... suggests that advertising is a paid, nonpersonal message from an identifiable source delivered through a mass ...
Página 3
... suggests that there are three components of successful advertising: information, reasoning, and empha- sis. The first component, information, is the “news,” the unique element or attribute of the product or service being sold. The ...
... suggests that there are three components of successful advertising: information, reasoning, and empha- sis. The first component, information, is the “news,” the unique element or attribute of the product or service being sold. The ...
Página 4
... suggests that organizations can impede employees' ethical behaviors in certain ways: through socialization processes ... suggest that the influence of advertising is broad, as anyone participating in a consumer-oriented world is likely ...
... suggests that organizations can impede employees' ethical behaviors in certain ways: through socialization processes ... suggest that the influence of advertising is broad, as anyone participating in a consumer-oriented world is likely ...
Página 12
... suggests that it works beneath the consciousness level of individuals. Discussions about subliminal advertising began with experiments in movie theaters, where a cinema owner interspersed messages saying “drink Coca-Cola” and “eat ...
... suggests that it works beneath the consciousness level of individuals. Discussions about subliminal advertising began with experiments in movie theaters, where a cinema owner interspersed messages saying “drink Coca-Cola” and “eat ...
Índice
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03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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