Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Types of Advertising Criticism 8 Different Types of Criticism 8 How to Evaluate Criticisms of Advertising 9 The Critic's Credentials 9 Recency 10 Potential for and Type of Harm 10 Objective Reasoning 11 View of the Consumer 12 ...
... Types of Advertising Criticism 8 Different Types of Criticism 8 How to Evaluate Criticisms of Advertising 9 The Critic's Credentials 9 Recency 10 Potential for and Type of Harm 10 Objective Reasoning 11 View of the Consumer 12 ...
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... Types of Products 118 Types of Role Portrayals 121 Intended Effects 125 Assimilation and Acculturation 126 Connection With What Is “Cool” 128 Setting the Stage 129 Unintended Effects 129 Marginalization and Invisibility 129 False ...
... Types of Products 118 Types of Role Portrayals 121 Intended Effects 125 Assimilation and Acculturation 126 Connection With What Is “Cool” 128 Setting the Stage 129 Unintended Effects 129 Marginalization and Invisibility 129 False ...
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... Types of Products Advertised 158 Inappropriate Role Portrayals 160 Corporate-Sponsored Education 160 Intended Effects 161 Educate Children 162 Entertain Children 162 Educational Programming Is Supported 162 145 134 150 Unintended ...
... Types of Products Advertised 158 Inappropriate Role Portrayals 160 Corporate-Sponsored Education 160 Intended Effects 161 Educate Children 162 Entertain Children 162 Educational Programming Is Supported 162 145 134 150 Unintended ...
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... Advertising 181 Targeting Issues 182 Types of Imagery 186 Issues With Warning Labels and Moderation Appeals 187 Should Tobacco and Alcohol Advertising Be Banned? 191 The Future 194 Summary 195 Key Terms 195 Discussion Questions.
... Advertising 181 Targeting Issues 182 Types of Imagery 186 Issues With Warning Labels and Moderation Appeals 187 Should Tobacco and Alcohol Advertising Be Banned? 191 The Future 194 Summary 195 Key Terms 195 Discussion Questions.
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... Types of DTC Advertising 198 Guidelines for DTC Brand Advertising 199 Print Advertisements 203 Television Advertisements 203 Advertising Review Process 205 Intended Effects 205 Consumers Learn Information About Health Care Choices 205 ...
... Types of DTC Advertising 198 Guidelines for DTC Brand Advertising 199 Print Advertisements 203 Television Advertisements 203 Advertising Review Process 205 Intended Effects 205 Consumers Learn Information About Health Care Choices 205 ...
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03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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