Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Advertising, Its Supporters, and Its Critics Living in a Consumer Culture Advertising and the Media: Changes and Challenges How Advertising Is Regulated: Government and Industry Beyond Subliminal: The Pervasiveness of Persuasion Advertising ...
... Advertising, Its Supporters, and Its Critics Living in a Consumer Culture Advertising and the Media: Changes and Challenges How Advertising Is Regulated: Government and Industry Beyond Subliminal: The Pervasiveness of Persuasion Advertising ...
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... Advertising Is Regulated: Government and Industry 46 Advertising Regulation in Context 46 Advertising and Freedom of Speech 47 First Amendment Protection of Advertising in the United States 48 False and Deceptive Advertising 51 Advertising ...
... Advertising Is Regulated: Government and Industry 46 Advertising Regulation in Context 46 Advertising and Freedom of Speech 47 First Amendment Protection of Advertising in the United States 48 False and Deceptive Advertising 51 Advertising ...
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... Advertising Industry as a Whole 228 Decreases Trust in Government 229 The Future 229 Free Airtime 229 Regulate the Internet? 230 Public Financing of Campaigns 231 Longer Spots 231 Codes of Conduct 231 Summary 232 Key Terms 232 ...
... Advertising Industry as a Whole 228 Decreases Trust in Government 229 The Future 229 Free Airtime 229 Regulate the Internet? 230 Public Financing of Campaigns 231 Longer Spots 231 Codes of Conduct 231 Summary 232 Key Terms 232 ...
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... 277 Discussion Questions 278 Case Study: A Personal Brand 278 Further Reading 278 REFERENCES GLOSSARY INDEX ABOUT THE AUTHOR 279 298 303 311 Prologue The advertising industry has experienced significant changes since the.
... 277 Discussion Questions 278 Case Study: A Personal Brand 278 Further Reading 278 REFERENCES GLOSSARY INDEX ABOUT THE AUTHOR 279 298 303 311 Prologue The advertising industry has experienced significant changes since the.
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Kim Bartel Sheehan. Prologue. The. advertising industry has experienced significant changes since the first edition of ... industry must make decisions in consideration of not only his or her own ethical compass, but also the effects of his ...
Kim Bartel Sheehan. Prologue. The. advertising industry has experienced significant changes since the first edition of ... industry must make decisions in consideration of not only his or her own ethical compass, but also the effects of his ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
active addition adults advertising messages agencies alcohol allow American appear associated audience beauty become behaviors believe blacks brand campaign candidates cause chapter choices communication companies concerns consider consumers corporate countries create critics Crowdsourcing culture decisions develop directed discussed drinking drug effects evaluate examine example feel Figure global groups idea images important increased individuals industry influence interest Internet involved issues less limited look magazines marketing meaning minority models negative placement political political advertising portrayals positive prescription present problem programming promote purchase question range regulation reported result Retrieved role seen social socially responsible society specific speech spending stereotypes suggests television tend tion tobacco traditional types United values women