Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Advertising 181 Targeting Issues 182 Types of Imagery 186 Issues With Warning Labels and Moderation Appeals 187 Should Tobacco and Alcohol Advertising Be Banned? 191 The Future 194 Summary 195 Key Terms 195 Discussion Questions.
... Advertising 181 Targeting Issues 182 Types of Imagery 186 Issues With Warning Labels and Moderation Appeals 187 Should Tobacco and Alcohol Advertising Be Banned? 191 The Future 194 Summary 195 Key Terms 195 Discussion Questions.
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... imagery in the ad, the more successful the advertising and its creator (Reinhard, 2001). This type of criticism tends to be focused on a specific commercial or campaign and is often based on the personal taste of the critic. There is a ...
... imagery in the ad, the more successful the advertising and its creator (Reinhard, 2001). This type of criticism tends to be focused on a specific commercial or campaign and is often based on the personal taste of the critic. There is a ...
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... imagery to young girls. Such debates continue today. This type of criticism raises the level of debate from issues merely of taste to macro-level issues of marketing, pop culture, and its effects on youth. Think of the times you have ...
... imagery to young girls. Such debates continue today. This type of criticism raises the level of debate from issues merely of taste to macro-level issues of marketing, pop culture, and its effects on youth. Think of the times you have ...
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... imagery must be viewed from a less than recent perspective. Advertising is a fast-moving business: Some advertisers change their messages every few months, with few campaigns airing more than a year or two. Because of this, recency may ...
... imagery must be viewed from a less than recent perspective. Advertising is a fast-moving business: Some advertisers change their messages every few months, with few campaigns airing more than a year or two. Because of this, recency may ...
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... imagery because it does not work (Sutherland, 1993). We will discuss more about subliminal imagery in Chapter 5. An active consumer, in contrast, is a pragmatic participant in communications. Active consumers critically evaluate ...
... imagery because it does not work (Sutherland, 1993). We will discuss more about subliminal imagery in Chapter 5. An active consumer, in contrast, is a pragmatic participant in communications. Active consumers critically evaluate ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
active addition adults advertising messages agencies alcohol allow American appear associated audience beauty become behaviors believe blacks brand campaign candidates cause chapter choices communication companies concerns consider consumers corporate countries create critics Crowdsourcing culture decisions develop directed discussed drinking drug effects evaluate examine example feel Figure global groups idea images important increased individuals industry influence interest Internet involved issues less limited look magazines marketing meaning minority models negative placement political political advertising portrayals positive prescription present problem programming promote purchase question range regulation reported result Retrieved role seen social socially responsible society specific speech spending stereotypes suggests television tend tion tobacco traditional types United values women