Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Influences of Stereotypes and Taste Gender and Advertising: How Gender Shapes Meaning Advertising and Race: Examining the Melting Pot 1 Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstreamed? Children and ...
... Influences of Stereotypes and Taste Gender and Advertising: How Gender Shapes Meaning Advertising and Race: Examining the Melting Pot 1 Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstreamed? Children and ...
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... Influence of the Internet 39 The Internet's Effect on Traditional Channels 40 Advertisers' Challenges and Concerns 42 Summary 44 Key Terms 44 Discussion Questions 44 Case Study: Converse and CGM 45 Further Reading 45. 4. How Advertising ...
... Influence of the Internet 39 The Internet's Effect on Traditional Channels 40 Advertisers' Challenges and Concerns 42 Summary 44 Key Terms 44 Discussion Questions 44 Case Study: Converse and CGM 45 Further Reading 45. 4. How Advertising ...
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... Influences of Stereotypes and Taste Stereotypes in Advertising 74 Range of Stereotypes 76 Valence of Portrayals 76 Frequency of Portrayals 77 How Stereotypes Work 79 Cultivation Theory 79 Social Identity Theory 80 Expectancy Theory 80 ...
... Influences of Stereotypes and Taste Stereotypes in Advertising 74 Range of Stereotypes 76 Valence of Portrayals 76 Frequency of Portrayals 77 How Stereotypes Work 79 Cultivation Theory 79 Social Identity Theory 80 Expectancy Theory 80 ...
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... Influence on Prescription Drug Costs 210 Unnecessary or Inappropriate Prescriptions 210 Challenge to Physician's Authority 211 The Future 211 Summary 213 Key Terms 213 Discussion Questions 213 Case Study: EpiPen and the FDA 214 Further ...
... Influence on Prescription Drug Costs 210 Unnecessary or Inappropriate Prescriptions 210 Challenge to Physician's Authority 211 The Future 211 Summary 213 Key Terms 213 Discussion Questions 213 Case Study: EpiPen and the FDA 214 Further ...
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... Influential Medium 260 A Ubiquitous Medium 260 Current Challenges 261 Context Issues 261 Data Collection and Privacy 261 Copyright Issues 262 Transparency 263 Crowdsourcing 264 Summary 265 Key Terms 265 Discussion Questions 266 Case ...
... Influential Medium 260 A Ubiquitous Medium 260 Current Challenges 261 Context Issues 261 Data Collection and Privacy 261 Copyright Issues 262 Transparency 263 Crowdsourcing 264 Summary 265 Key Terms 265 Discussion Questions 266 Case ...
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16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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