Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Página 1
... products and services, which might suggest that the advertising industry, if not already dead, is on its last legs. But consider a study that Google conducted in 2011. The study investigated stimuli to consumer purchases and found that ...
... products and services, which might suggest that the advertising industry, if not already dead, is on its last legs. But consider a study that Google conducted in 2011. The study investigated stimuli to consumer purchases and found that ...
Página 4
... products and services that the public wants and sells the products and services to consumers at prices they can afford At the micro level, advertising professionals want to earn a good living through their efforts. At the meso level ...
... products and services that the public wants and sells the products and services to consumers at prices they can afford At the micro level, advertising professionals want to earn a good living through their efforts. At the meso level ...
Página 5
... products and services by providing consumers with ideas and styles of living that can be achieved by using the products and services. These ideas are often seen as superior to the consumers' “status quo” (Nicosia, 1974). Additionally ...
... products and services by providing consumers with ideas and styles of living that can be achieved by using the products and services. These ideas are often seen as superior to the consumers' “status quo” (Nicosia, 1974). Additionally ...
Página 14
... brands and their roles in society. We will then devote chapters to the relationship between advertising and mass ... products and services that has come under scrutiny, as well as the Internet's influence on such issues. We end with ...
... brands and their roles in society. We will then devote chapters to the relationship between advertising and mass ... products and services that has come under scrutiny, as well as the Internet's influence on such issues. We end with ...
Página 16
... products and services can create what some critics call a consumer culture. In this chapter, we define and discuss the idea of a consumer culture along with the concept of the brand, and we evaluate the role of brands in our society and ...
... products and services can create what some critics call a consumer culture. In this chapter, we define and discuss the idea of a consumer culture along with the concept of the brand, and we evaluate the role of brands in our society and ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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