Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Página 1
... purchases and found that advertising was not dead: Indeed, television, print ads, and direct mail were stimuli to ... purchase deliberations. Arguably though, it all comes back to advertising: Often, the products people blog and rate ...
... purchases and found that advertising was not dead: Indeed, television, print ads, and direct mail were stimuli to ... purchase deliberations. Arguably though, it all comes back to advertising: Often, the products people blog and rate ...
Página 3
... purchase it. The final element in Nicosia's definition is emphasis. Emphasis considers the part or parts of the message that receive the most attention in a commercial. For example, a famous commercial from the 1950s for the pain ...
... purchase it. The final element in Nicosia's definition is emphasis. Emphasis considers the part or parts of the message that receive the most attention in a commercial. For example, a famous commercial from the 1950s for the pain ...
Página 4
... purchases, the backbone of most economic systems. As for the information role, the legal system supports commercial speech that is truthful and does not mislead. Furthermore, the legal system recognizes that while advertising serves an ...
... purchases, the backbone of most economic systems. As for the information role, the legal system supports commercial speech that is truthful and does not mislead. Furthermore, the legal system recognizes that while advertising serves an ...
Página 5
... purchase, and consumer purchasing allows advertisers (i.e., businesses that produce products and services) to maintain and pay a workforce. Advertising is a key element in the launch of new products, which often stimulates economic ...
... purchase, and consumer purchasing allows advertisers (i.e., businesses that produce products and services) to maintain and pay a workforce. Advertising is a key element in the launch of new products, which often stimulates economic ...
Página 6
... purchase the actual beverage. However, when you think about it, very little of the content in soft drink commercials provides information about the products themselves. Soft drink ads do not focus on flavor, on the quality of ...
... purchase the actual beverage. However, when you think about it, very little of the content in soft drink commercials provides information about the products themselves. Soft drink ads do not focus on flavor, on the quality of ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
active addition adults advertising messages agencies alcohol allow American appear associated audience beauty become behaviors believe blacks brand campaign candidates cause chapter choices communication companies concerns consider consumers corporate countries create critics Crowdsourcing culture decisions develop directed discussed drinking drug effects evaluate examine example feel Figure global groups idea images important increased individuals industry influence interest Internet involved issues less limited look magazines marketing meaning minority models negative placement political political advertising portrayals positive prescription present problem programming promote purchase question range regulation reported result Retrieved role seen social socially responsible society specific speech spending stereotypes suggests television tend tion tobacco traditional types United values women