Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... Society 4 Economic Role 4 Information Role 5 Entertainment Role 6 The Role of Critics in Society 7 Types of Advertising Criticism 8 Different Types of Criticism 8 How to Evaluate Criticisms of Advertising 9 The Critic's Credentials 9 ...
... Society 4 Economic Role 4 Information Role 5 Entertainment Role 6 The Role of Critics in Society 7 Types of Advertising Criticism 8 Different Types of Criticism 8 How to Evaluate Criticisms of Advertising 9 The Critic's Credentials 9 ...
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... society. This second edition takes these new realities into consideration throughout the text. An individual entering the advertising industry must make decisions in consideration of not only his or her own ethical compass, but also the ...
... society. This second edition takes these new realities into consideration throughout the text. An individual entering the advertising industry must make decisions in consideration of not only his or her own ethical compass, but also the ...
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... society. These effects include generating consumer reactions to the appropriateness of any type of advertising message, reactions to specific messages and advertising content, and/or influencing the overall worldview of individuals ...
... society. These effects include generating consumer reactions to the appropriateness of any type of advertising message, reactions to specific messages and advertising content, and/or influencing the overall worldview of individuals ...
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... society at large. The next level is the meso level, which evaluates the actions of advertising agencies. Arguably, an agency composed of highly ethical people should make good moral decisions. However, Drumwright suggests that ...
... society at large. The next level is the meso level, which evaluates the actions of advertising agencies. Arguably, an agency composed of highly ethical people should make good moral decisions. However, Drumwright suggests that ...
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... society. Advertising is one way that consumers find out about products and services to purchase, and consumer purchasing allows advertisers (i.e., businesses that produce products and services) to maintain and pay a workforce ...
... society. Advertising is one way that consumers find out about products and services to purchase, and consumer purchasing allows advertisers (i.e., businesses that produce products and services) to maintain and pay a workforce ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
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