Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
Índice
ADVERTISING ITS SUPPORTERS AND ITS CRITICS | 1 |
LIVING IN A CONSUMER CULTURE | 16 |
ADVERTISING AND THE MEDIA CHANGES AND CHALLENGES | 32 |
HOW ADVERTISING IS REGULATED GOVERNMENT AND INDUSTRY | 46 |
BEYOND SUBLIMINAL THE PERVASIVENESS OF PERSUASION | 61 |
ADVERTISING CHOICES INFLUENCES OF STEREOTYPES AND TASTE | 74 |
GENDER AND ADVERTISING HOW GENDER SHAPES MEANING | 89 |
ADVERTISING AND RACE EXAMINING THE MELTING POT | 112 |
TOBACCO AND ALCOHOL ADVERTISING INDUSTRIES IN FLUX | 177 |
ADVERTISING PRESCRIPTION DRUGS HEALTHY TACTICS OR RISKY PROPOSITIONS? | 197 |
POLITICAL ADVERTISING DO WE THE PEOPLE STILL MATTER? | 217 |
SOCIALLY RESPONSIBLE ADVERTISING DOES A BRAND HAVE A CONSCIENCE? | 235 |
ONLINE ADVERTISING THE EVEREVOLVING LANDSCAPE | 256 |
ADVERTISING BEING ETHICAL ADVERTISERS IN A CHALLENGING AGE | 268 |
REFERENCES | 279 |
GLOSSARY | 298 |
ADVERTISING AND AGE SEXUAL ORIENTATION AND ABILITY MARGINALIZED OR MAINSTREAMED? | 134 |
CHILDREN AND ADVERTISING EMERGING CONSUMERS PROBLEMATIC STRATEGIES | 150 |
ADVERTISING CONTROVERSIAL PRODUCTS BANS AND BELIEFS | 168 |
| 303 | |
ABOUT THE AUTHOR | 311 |
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