Hooked: How to Build Habit-Forming ProductsPenguin, 04/11/2014 - 256 páginas Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. |
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ability accessed Nov addictive answer asking B. F. Skinner become Bible App blog brain chapter cognitive companies company’s consumers cookies create customer lifetime value customers cycle Dan Ariely e-mail easier entrepreneurs example experience external Eyal Facebook FarmVille feel figure Fitbod Fitocracy Fogg form habits frequently Google Gruenewald says Guinness World Records Habit Testing Habit Zone habit-forming products habit-forming technology Hooked Model hunt identify IKEA improve innovation Instagram interface internal triggers Internet investment phase leverage LinkedIn lives million motivation MyFitnessPal pain painkiller Paul Graham Pinterest players product designers product or service provides psychology Quora reading REMEMBER & SHARE researchers routine scrolling Self-determination Theory smartphone Snapchat social network solution steps stored value success TechCrunch tweets Twitter user behavior user engagement user habits user’s users invest variable rewards World of Warcraft YouTube YouVersion