Purple Cow: Transform Your Business by Being RemarkablePenguin, 2003 - 145 páginas In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. |
Índice
NOT ENOUGH Ps | 1 |
WHY YOU NEED THE PURPLE COW | 8 |
BEFORE AND AFTER | 17 |
AWARENESS IS NOT THE POINT | 23 |
IDEAS THAT SPREAD WIN | 31 |
CHEATING | 38 |
CHIP CONLEY | 44 |
FOLLOW THE LEADER | 51 |
HOW DUTCH | 81 |
THE POWER OF A SLOGAN | 87 |
MOTOROLA AND NOKIA | 93 |
WHAT DOES HOWARD KNOW? | 99 |
THE PROBLEM WITH CHEAP | 106 |
WHEN THE COW LOOKS FOR A JOB | 110 |
IS IT ABOUT PASSION? | 117 |
SALT IS NOT BORINGEIGHT MORE WAYS | 136 |
THE BEST BAKER IN THE WORLD | 58 |
THE ITALIAN BUTCHER | 65 |
SEVENTYTWO PEARL JAM ALBUMS | 72 |
WHAT WOULD ORWELL SAY? | 142 |
Outras edições - Ver tudo
Purple Cow: Transform Your Business by Being Remarkable Seth Godin Pré-visualização indisponível - 2004 |
Palavras e frases frequentes
advertising Aeron chair ALL-ONE Altoids audience Beetle Best Buy better boring brand Bronner's Cap'n Crunch cheap consumers course Curad curve customers dollars donut Dutch Boy early adopters easier easy everything factory folks friends gift certificate Google Häagen-Dazs Hallmark hard Herman Miller huge idea ideavirus IKEA innovation invest JetBlue Krispy Kreme L.L. Bean late majority launch looking market share mass market mass media million movie niche obsessed otaku outrageous packaging pain reliever Pearl Jam Permission Marketing pizza problem product or service profitable Purple Cow realize remarkable products restaurant retail sell Seth Godin slogan sneeze sneezers sold someone spend spread the word Starbucks Stew strategy stuff success Target tell there's thing Today TV-industrial complex Wal-Mart what's word of mouth Yahoo Zespri