Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Penguin, 12/11/2009 - 224 páginas
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Review: Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapterProcura do Utilizador - Carter - Goodreads
I feel like this book does a really good job of portraying the concept and way of thinking behind how to make a 'purple cow.' Now if I think of a business idea, I think first about if it's remarkable ... Ler crítica na íntegra
Review: Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapterProcura do Utilizador - Kyle - Goodreads
This book is definitely not just for marketing professionals. Filled with great stories, tips and ideas that can transform your business. Find a way to stand out and be remarkable! Ler crítica na íntegra