Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Penguin, 12/11/2009 - 224 páginas
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Opinião das pessoas - Escrever uma crítica
Não foram encontradas quaisquer críticas nos locais habituais.
Consider the Beetle
The Big Misunderstanding
Follow the Leader
Mass Marketers Hate to Measure
Seventytwo Pearl Jam Albums
Sell What People Are Buying and Talking About
The Problem with Cheap
Salt Is Not BoringEight More Ways to Bring the Cow to Work
Also from the Bestselling Author of Purple
advertising Aeron chair audience blog boring brand Bronner’s Cap’n Crunch cards cheap consumers create Curad curve customers DeviantArt dollars donut early adopters easier easy email factory folks friends fullpage gift certificate Google Hallmark hard Herman Miller huge idea ideavirus IKEA industry innovation investing JetBlue Kmart Krispy Kreme L. L. Bean launch listen Logitech longterm looking market share mass market McDonald’s million movie niche obsessed otaku outrageous packaging Pearl Jam Penguin Pizza problem Procter & Gamble profitable Purple Cow realize remarkable products restaurant retail safe sell slogan sneezers sold someone spend spread the word Starbucks Stew stories strategy stuff success target tell there’s they’re thing thousand Today trying TVindustrial complex WalMart what’s who’s word of mouth Yahoo yoga you’re Zespri