Purple Cow, New Edition: Transform Your Business by Being Remarkable

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Penguin, 12/11/2009 - 224 páginas
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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
 

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Índice

Not Enough
Consider the Beetle
The Big Misunderstanding
Follow the Leader
Mass Marketers Hate to Measure
Seventytwo Pearl Jam Albums
Sell What People Are Buying and Talking About
The Problem with Cheap
Brainstorms
Salt Is Not BoringEight More Ways to Bring the Cow to Work
Bonus
Brand and Company Index
Also from the Bestselling Author of Purple

Palavras e frases frequentes

Acerca do autor (2009)

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe DipTribesLinchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

Informação bibliográfica