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general shopkeeper, who evidently considered he had done something when he had been through his proofs, seen this to press, and forwarded copies to unsuspecting, and, as it
turned out, unsympathising, families about G , a small
place not very far from Newcastle:—
To the inhabitants of G and its neighbourhood.
The present age is teeming with advantages which no preceding era in the history of mankind has afforded to the human family. New schemes are projecting to enlighten and extend civilisation, Railways have been projected and carried out by an enterprising and spirited nation, while Science in its gigantic power (simple yet sublime) affords to the human mind so many facilities to explore its rich resources, the Seasons roll on in their usual course producing light and heat, the vivifying rays of the sun and the fructifying influences of nature producing food and happiness to the Sons of Toil, while to the people of G—— and its neighbourhood a rich and extensive variety of Fashionable Goods is to be found in my Warehouse, which have just been selected with the greatest care. The earliest visit is requested to convey to the mind an adequate idea of the great extent of his purchases, comprising, as it does, all that is elegant and useful, cheap and substantial to the light-hearted votaries of Matrimony, the Matrons of Reflection, the Man of Industry, and the Disconsolate Victims of Bereavement.
This composition having been printed and distributed, the author waited impatiently for its powerful effect, and when to his great astonishment he discovered that it had produced none, he, with the irritability that nearly always accompanies neglected genius, resolved to get back and destroy every copy of his essay, and thereby deny to posterity what his own generation could not appreciate. Fortunately for ourselves, and for ages yet unborn, a copy was preserved, and printed in Notes and Queries.
Most dwellers for any time in London remember Lord Chief Baron Nicholson and his Judge and Jury Society, which used to be held at the Coal Hole in the Strand. Virtuous readers may shudder at the mention of such a place; but time was when the deliberations and decisions of the jury, as well as the directions of the judge and the peculiarities of the witnesses, were productive of mirth independent of double entendre among an audience composed of anything but roysterers and howling cads. In such halcyon days, when Nicholson was in the flesh, looking much more like a chief baron than nine-tenths of the possessors of the title ever did, the following handbill was printed:—
The Lord Chief Baron
Begs to inform his best friends, the Public, that he and the learned Gentlemen of the Judge And Jury Society, have left the Ganick's Head in Bow Street, and now hold their Forensic Sittings at the celebrated Coal Hole Tavern, Fountain Court, Strand, every Evening.
A Judge !—and in a Coal Hole too!
Quoth rustic John, I can't believe thee.
Come Nicholson, now don't deceive me.
I wont deceive thee in the path,
Blackstone and Coke burn on the hearth,
Do Not Forget To Remember
In The Strand.
Law was the proprietor of the establishment, and he "flared up " to some tune, so far as the production of suppers required flaring. And suppers were both numerous and excellent at the Coal Hole; the stewed or scalloped oyster, the devilled kidney, the broiled bone, and the modest "rabbit" receiving considerable attention during the progress of the mock trials. Subsequently the Coal Hole became a resort for journalists and actors, who used to be admitted to a snug old room behind the bar; but all that is changed now, an ambitious landlord having modernised the place and driven forth its old habitues. Not by violence or through incivility, but by means of plate-glass, electro tankards, and other goods, the unwonted and unwelcome aspect of which has made wanderers of the old warm-hearted coterie. Whr will people "restore " and improve the few comfortable old taverns still left about London, and drive honest folk from the snug and unpretending corners they have occupied for years? This same restoration is shortsighted and impolitic. The houses become nondescript; they are too modern, and perhaps too respectable, for the old customers, not glaring and gassy enough for the new; and so they stand, with just sufficient about them to remind us of the joys that are past, and not enough to tempt us to renew them in the future.
Turning from taverns, coal-holey and otherwise, we have finally to notice that kind of advertising which is the result of an attempt to make profit out of others' misfortunes. At the time, but a very few years back, of the Overend and Gurney failure, an enterprising linen-draper in the North-West district of London put forth the following handb'11 (P- 555). which was of large size, surrounded by a thick black mourning border, and which, in addition to being given away, was sent about by post. For reasons which are obvious, we have changed the names, and have no hesitation in giving an opinion that the proceeding was a very sharp bit of business, worthy of the hero of the wooden nutmegs.
It was followed by a long list of the goods to be sold with the market prices and those at which they were offered the practice of making up two sets of figures on goods havin<* been found very efficacious of late years. This brings us well up to the present time, and as that is quite capable of taking care of itself without any assistance from us, we will conclude, in the hope that, though we have perforce passed many interesting specimens by, our selection, considering the space at command, has not been in any way injudicious.
The Overend Gurney & Co. Disaster.
LAMENTABLE CASE OF ETJIN AND DEATH.
THE "STANDARD " of the 29th ultimo, truly observes—
"Difficult indeed would it be to exaggerate the extent of the mischief that was done by the fall of the great house which had for generations stood firm as a rook » * « * nor would it be easy to adequately describe the woe and desolation, the loss and ruin, consequent upon the suspension and disastrous liquidation of the Company."
A more distressing case than the one in question it is impossible to conceive.— It is briefly told.—An old-established Linen Draper of the City of London, (Mr. Job Huckaback), had invested the Savings of a life-time in the Overend Gurney Scheme- The result is known. Still his Business remained, and he might have struggled on, but further calls being imminent, his last hope was crushed, so, Bankrupt and broken-hearted, he died,—leaving a wife and five young children to the mercy of fate.—
The Trade Creditors have done what they can by waiving all claims upon the Estate, and have generously resolved that the Stock shall be sold for the benefit of the Widow and Children.
THE STOCK, WHICH IS HIGHLY CHOICE AND
MB. OHARLES MARTEL,
With prompt Orders TO REALISE AT ONCE ON
The First Grand Sale Of Selected Goods Will Be
Large Assembly Koom of the Hotel, N.W.
(C3" Ladies may avoid passiiig through the Hotel, by presenting enclosed Card to Messenger at Private Door.)
On Monday, 1st, Tuesday, 2nd, Wednesday, 3rd, and Thursday, 4th March,
From Ten a.m. till Dusk each Day, closing on Thursday, at 5 p.m., prompt, not a minute later.
The Sale will be by Private Treaty, thus affording Ladies leisure to freely inspect. Although prices are quoted as a guide, NO OFFER WILL BE REJECTED, AS EVERYTHING MUST BE SOLD IN THE BRIEF TIME srECIFIED.
AMERICAN AND COLONIAL ADVERTISEMENTS.
IN such a go-ahead nation as the United States, it is oniy natural that advertising should be a very important feature of its business arrangements; and in perusing most of the papers which have travelled across the Atlantic, we find that our cousins have what are called much broader notions concerning the duties of advertisements than we have. The word broader we use in its conventional sense, and without any wish to take responsibility upon ourselves; for the so-called broader view is, after all, only the view which will be found expressed in those of our pages which contain notices published a hundred years ago. So that perhaps, after all, the broader view is our modern view; for it is, or certainly should be, the improved view. In course of time the American press may adopt the plan now in use here so far as regards all the papers which we consider representative, that of having an outward and visible show of decency in the advertisement columns, no matter what darkness or danger lurks beneath. With very few exceptions, the papers which come from the United States —we refer not to the hole-and-corner but to the high-class, which are widely read and disseminated among family circles —contain advertisements which would be rejected by the gutter journals of this country. A hundred years ago, as we have said and instanced, our papers were not at all particular, so long as they could get advertisements, what they took; now a sense of what is right and proper compels