Graphic Design Sources
Yale University Press, 01/01/1998 - 224 páginas
In this visually exciting book, an award-winning graphic designer and teacher addresses students, educators, computer graphics users, practicing designers, and others seeking to understand the principles and process of good design. Kenneth J. Hiebert extends the innovative approach he used in his previous book, Graphic Design Processes, showing how inventive graphic design arises from diverse stimulus sources. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression, and architecture in well-designed work.
With clear explanations and hundreds of revealing illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to fresh and unpredictable interpretive results. He explains how to use the computer as an enabling tool while avoiding the cliché forms of obvious computer-generated design. When designers understand how to meld form, technique, and communication, Hiebert says, design becomes an exciting personal process, independent of stylistic trends.
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Foreword Armin Hofmann
Personal Experience Mapping
the Built Environment
abstract activity allows application architecture aspects Bank base beginning building called chapter City color combined communication compared complex composition concept connection context contrast create culture defined detail develop discourse discourse discourse drawing dynamic effect elements energy environment essential example experience expression face feel formal function gives goal Graphic Design hand human icon idea identity integrate interpretation kind language light listening literal look meaning nature object organic path performance piece play points population possible present raw raw relation represents requires result rhythm rhythmic road sense shape share shown space specific street structure style symbol theme things tion transformation understanding United University vernacular visual whole York