Graphic Design SourcesYale University Press, 01/01/1998 - 224 páginas In this visually exciting book, an award-winning graphic designer and teacher addresses students, educators, computer graphics users, practicing designers, and others seeking to understand the principles and process of good design. Kenneth J. Hiebert extends the innovative approach he used in his previous book, Graphic Design Processes, showing how inventive graphic design arises from diverse stimulus sources. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression, and architecture in well-designed work. With clear explanations and hundreds of revealing illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to fresh and unpredictable interpretive results. He explains how to use the computer as an enabling tool while avoiding the cliché forms of obvious computer-generated design. When designers understand how to meld form, technique, and communication, Hiebert says, design becomes an exciting personal process, independent of stylistic trends. |
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Índice
Acknowledgments | 6 |
Foreword Armin Hofmann | 7 |
Introduction | 9 |
Drawing from | 10 |
Nature | 15 |
Transformational Programs | 49 |
Music | 91 |
Personal Experience Mapping | 127 |
Statistical Data | 153 |
the Built Environment | 165 |
Vernacular Expression | 193 |
Afterword | 221 |
Palavras e frases frequentes
abstract activity architecture Armin Hofmann Arts Bank Arvo Pärt C.5 combined chapter clarity Claude Lévi-Strauss color Communication Design complex composition context contrast create creative culture develop discourse discourse discourse Distant Runes drawing dynamic elements energy environment example experience façade Form Building Structure formal function goal Graphic Design grid Hiebert human identity inflection integrate interpretation Intimation of Future Joseph Schwantner km per capita Kronos Quartet landmarks language Letter Form Building listening literal look Louis Gruenberg Louise Talma Mark Beckwith Marshall McLuhan matrix meaning metaphor Nuclear Fusion object Orchestra Paul Klee raw raw raw raw/cooked refined relation represents rhythm rhythmic Rose Fyleman scourse sense specific sq km street Structure and Image style stylistic symbol texture theme things tion Traditional Letter Form transformation trigram typeface U/Arts University verbal vernacular expression visual word