Communicating Health Risks to the Public: A Global Perspective

Capa
Gower Publishing, Ltd., 2006 - 145 páginas
This book reviews current health risk communication strategies, and examines and assesses the technical and psycho-sociological tools available to support risk communication plans. It brings together approaches to risk communication from a number of countries and describes the techniques, including drama, storytelling and scenarios that are used to identify and prioritise key communication issues, and to identify policy responses. The book also provides a review of the methods and tools available for risk assessment, risk communication and priority setting, which are relevant not only to practitioners but to health planning more generally, and to many other areas of public health and policy. The discussion of these techniques is supported by case studies, and is concluded by a chapter reflecting on the conceptual and research issues that still need to be addressed. It also proposes new directions for risk communication that key into the public imagination with the aim of gaining their trust and confidence in the risk messages. Communicating Health Risks to the Public: A Global Perspective brings together a wide variety of perspectives on risk communication, from the perspectives of health, anthropology, psychology, and media. It should be of interest not only to those involved in risk assessment or communication but to anyone interested in the role of science and the media in the political process.
 

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Índice

View from the Global Village
11
impact and relevance of global organisational policy
18
Risk and cultural types
24
The cultivation of fear
30
Risk perception
38
Perceptions of health risk in developing countries
41
The Art and Science of Health Risk Communication
47
Risk communication and the media
53
Fast Cars and Cool Cigarettes Resilience of Risky Behaviour
71
Driving
77
Risk Communication and the Media
83
Challenge that mental illness and health poses for the media
89
Social Life of Risk Communication
95
Communication Shapes the World
109
Bibliography
121
Index
139

cultural approaches to risk communication
65

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Acerca do autor (2006)

Dawn Hillier is Managing Director of Accomplishing Wellness Ltd and Principal Consultant of Strategic Change Partnership. She was previously Dean, School of Health Care Practice, Anglia Polytechnic University (APU). Dawn's previous publications reflect her international interest in childbirth and midwifery, public health risk, sexual health and corporate wellness.

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