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This Day is publisVd
(Price One Shilling and Sixpence),
AN APOLOGY for the LIFE of Mrs. Shamela Andrews, in which the many notorious Falsehoods and Misrepresentations of a book called Pamela are all expos'd and refuted; and the matchless Arts of that young Politician set in a true and just light. Together with a full Account of all that passed between her and Parson Arthur Williams, whose character is represented in a Manner somewhat different from what he bears in Pamela, the whole being exact Copies of authentick Papers deliver'd to the Editor. Necessary to be had in all Families. With a modern Dedication after the Manner of the Antients, especially Cicero. By Mr. Conny Keybcr.
Printed for A. Dodd, at the Peacock without Temple Bar,
1. The Court Secret, a Melancholy Truth. Translated from the Original Arabic. By an Adept in the Oriental Tongues.
Remember that a Prince's Secrets are Balm conceaVd;
Also, Price is.,
2. A Faithful Narrative of the Unfortunate Adventures of Charles Cartwright, M.D., who in his voyage to Jamaica was taken by a Spanish Privateer, and carried into St Sebastians. His hard usage there, and wonderful Escape from thence, &c. &c.
The "Court Secret" is possibly a satire on the evil doings which were notorious in connection with high places at that time, but which happily died out with their primary causes; and the other book is doubtless one of those quaint stories of slavery and adventure which form interesting reading even to this day. Next we come upon an advertisement which offers special temptation to the female mind, as it combines the gratification of more than one ruling passion of the time. It is from the General Advertiser of April 27, 1745:—
The Interpretation of Women's DREAM S, With the Prints of these Dreams finely Engraved. If a Single Woman Dreams the 18th Dream, it tells when she'll be married. If the 19th, she may make her fortune.—The 35th tells what children she H have. But if she dreams the 34th Dream
She may as well wed Farinelli, All one
Where on the counter it does Ready Lie
This Mr Burchell of the Anodyne Necklace was a notorious quack of the time, to whom reference is made further on. It is patent to the most casual observer that he is able to dispose his wares in the most tempting manner, and the book, as well as the tickets, must have had a verygood sale indeed. Also portraying the tastes and peculiarities of this portion of the eighteenth century-is an invitation taken from the General Advertiser in October 1745, which displays inordinate vanity on the part of the writer, or, to put it in the mildest form, peculiarity of behaviour on that of the lady to whom he addresses himself:—
WHEREAS a lady last Saturday evening at the playhouse in Drury Lane in one of the left-hand boxes, was observed to take particular notice of a gentleman who sat about the middle of the pit, and as her company would be esteemed the greatest favour, she is humbly desired to send him directions, where and in what manner she would be waited upon, and direct the said letter to be left for P. M. Z. at the Portugal Coffee house near the Exchange.
Notices of this kind—many of the most barefaced, and not a few of a decidedly indelicate description—must have been a fruitful source of income to the proprietors of newspapers; and that professions of adoration for unknown women—most of whom were presumably married, else why all the concealment and strategy ?—did not fall off as years progressed is shown by the following, taken from a wealth of the same kind in the commencement of 1748. It is also from the General Advertiser :—
"\Tl WHEREAS a young lady was at Covent Ga.den playhouse last
* » Tuesday night, and received a blow with a square piece of wood on her breast; if the lady be single and meet me on Sunday at two o'clock, on the Mall in St James's Park, or send a line directed for A. B., to Mr Jones's, at the Sun Tavern at St Paul's Churchyard, where and when I shall wait on her, to inform her of something very much to her advantage on honourable terms, her compliance will be a lasting pleasure to her most obedient servant
This man, though somewhat rude in his style, and, judging from the description of his adventure at the playhouse, rather coarse in his manners, is noticeable for stipulating that his charmer shall be single. Let us hope that, if his intentions were honourable, he prospered in his suit. If he didn't, then perhaps he felt consoled by the knowledge that virtue is its own reward.
TO THE JOYOUS.—The Bloods are desired to meet together at the house known by the name of the Sir Hugh Middleton, near Saddler's Wells, Islington, which Mr Skeggs has procured for that day for the better entertainment of those Gentlemen who agreed to meet at his own house. Dinner will be on the Table punctually at two o'clock.
The advertisement just given, which appears in the General Advertiser for January 13, 1748, is one of the rare instances of anything relating to politics in advertisements. .The only time when political significance is given to an advertisement is when party dinners, of which the foregoing seems to be one, are advertised. The Sir Hugh Middleton is still in existence, and a few years back, when Sadler's Wells was the only home for legitimacy in London, was much frequented by theatrical stars and the lesser lights of the drama. Comparatively recently a music-hall has been added to the establishment, which, however profitable in a pecuniary sense, hardly adds to the reputation of this well-known and once suburban tavern. In another preliminary notice, which appears early in April, attention is directed to another part of the town, and probably to another phase of political and party existence. It is, like the others, from the General Advertiser, which at the time was a great medium. The two which follow it are also from the same paper :—
HALF-MOON TAVERN, CHEAPSIDE.— Saturday next, the 16 April, being the anniversary of the Glorious Battle of Culloden, the Stars will assemble in the Moon at six in the evening. Therefore the choice spirits are desired to make their appearance and fill up the joy.
It is not hard to determine the sentiments of those who then called Culloden a glorious battle, though we should think there are few nowadays who, whatever their tastes and sympathies, would affix the adjective to a victory which, however decisive, was marred by one of the most disgraceful and cowardly massacres of any time. But the shame still rests on the memory of that man who was truly a butcher—a butcher of the defenceless, but an impotent officer and arrant coward in the presence of armed equality; and so, as his name leaves a nasty taste in the mouth, we will pass on to a contemporary card put forth by an enterprising tradesman :—
JOHN WARD, Stay-maker,
AT the Golden Dove, in Hanover Street, Long Acre, Makes Tabby - all overfor 13s. od., for large sizes £1, 16s. od.; ticken backs £1, 7s. od., for large sizes two or three shillings advance, with the very best of goods and the very best of work; neither would I accept a shipload of the second-best bone, and be obliged to use it, to deceive people, nor tabby nor trimming. I am willing to produce receipts in a court ol justice for tabby, bone, &c, and be entirely disannulled business, or counted an impostor and a deceiver, if I act contrary to what I propose ; which if I did I should be guilty of nothing but deceit, nor nothing less than fraud, and so don't ought to be allowed; but I can give the direct contrary prools; for I can prove I have had eighteen measures at a time by me since Christmas, for people as I hav« made for several times before, and all the winter never less than five or six in a week, often more, all old customers; and in consideration its all for ready money, it shows a prodigious satisfaction. I buy lor ready money, aixi that commands the best of goods, and the allowance made in consideration thereof.
Mr Ward speaks like a conscientious man, but so do most of the manufacturers of female apparel—or at least they endeavour to—who advertise. The General Advertiser was started in 1745, and its title indicates the purpose for which it was intended. It was "the first successful attempt to depend for support upon the advertisements it contained, thereby creating a new era in the newspaper press. From the very outset its columns were filled with them, between fifty and sixty, regularly classified and separated by rules, appearing in each publication; in fact the advertising page put on for the first time a modern look. The departure of ships is constantly notified, and the engravings of these old high-pooped vessels sail in even line down the column. Trading matters have at last got the upper hand. You see 'a pair of leather bags,' ' a scarlet laced coat,' 'a sword,' still inquired after; and theatres make a show, for this was the dawning of the age of Foote, Macklin, Garrick, and most of the other great players of the last century; but, comparatively speaking, the gaieties and follies of the town ceased gradually from this time to proclaim themselves through the medium of advertisements." The great earthquake at Lisbon so frightened people about this time that a law was passed prohibiting masquerades; and the other means of amusement, the china auctions, the rope-dancing, the puppet shows, and the public breakfasts, became scarcer and scarcer as a new generation sprang into being, and the padded, powdered, and patched ladies ot high descent and doubtful reputation faded from the world